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In an age where marketing is increasingly driven by technology, most marketing leaders know that one of their most important responsibilities is evaluating, buying, and implementing the right marketing technologies and then building strategies around them. And that rings especially true when it comes to scaling with affiliate marketing software.
Webinars are a key part of acquiring and retaining customers. But many marketing teams are still unclear on how to leverage the content webinars create and use these evergreen assets in future campaigns.
It’s an interesting world out there these days. Businesses are having a tough time bringing in new customers – and traditional channels are just not enough. It’s time to get creative and look outside the comfort zone.
In any economic climate, both B2B businesses and consumer brands can rely upon referral program software as a beacon of cost-efficient, high-value technology.
We’ve seen a massive shift in the way businesses market online, especially when it comes to word-of-mouth. This is why it’s crucial to leverage referral marketing automation to help marketers track, manage, and scale initiatives across the enterprise.
The environment for marketing and sales is rapidly changing and businesses are looking past traditional channels to drive business growth. These 8 referral marketing statistics show that while most of us – as consumers ourselves – inherently understand the value of referrals, it’s time for brands of all sizes to also start taking notice.
If your brand has a referral marketing program in place, but no one knows about it – does it really exist? Is it bringing in new customers or interested leads? Or is the program collecting dust on your website?
The COVID-19 pandemic has changed education forever. Students across the globe are logging into language apps, virtual tutoring, video conferencing tools, or online learning software and increased digital adoption coincides with a natural boost in customer referrals.
Whether you’re a referral marketing pro or getting your program off the ground, we can all agree that manually sorting through who referred whom, approving and sending out rewards, and then tracking all efforts in a convoluted spreadsheet can consume A LOT of time.
After being in this industry for almost a decade now, one of the most common questions we get is, “what is referral marketing?” While most people inherently understand the concept, the strategy goes by many different aliases and it can get confusing.
In digital marketing, where the landscape is changing at the drop of a dime, it’s important for marketers to lean on proven strategies – like word-of-mouth marketing – rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources.