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Today’s circumstances and rapid digital advancements have changed the landscape for most marketing teams, especially when it comes to driving business growth. But one thing is for sure – online or offline – relationships matter.
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.
Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting software vendors.
When investing in software, it’s crucial to know how to measure ROI for your word of mouth marketing campaigns. Whether your brand is managing customer referral, affiliate, influencer, or partner marketing programs, investing in a flexible all-in-one word of mouth marketing solution is necessary in order to scale your initiatives.
Are you looking for affiliate marketing tips? Well, you’ve come to the right place! We dug into our own metrics as well as industry statistics to share what the landscape today looks like for consumer brands and B2B companies leveraging affiliate marketing. And then we cornered our in-house affiliate marketing experts to give us all their best tips, tricks, and tools to help marketers succeed in their journey.
While B2B referral marketing and consumer refer-a-friend campaigns often have different objectives when trying to reach their target audience, the objective is still the same.
What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Lean in, we’re about to reveal the three key reasons why it’s important for your brand to invest in the power of word-of-mouth marketing this year!
Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a traditional marketing message from a brand.
We’re approaching the most wonderful time of the year for marketing: The holidays! It’s time to start preparing your fall and winter holiday marketing campaigns, and if there’s a channel that can make or break your holiday sales – especially for retail, CPG, eCommerce and similar industries – it’s word-of-mouth marketing.
Over the years, our team has been asked the question, “what’s the difference between word-of-mouth marketing models?” more times than we can count. We know the intricacies of word-of-mouth marketing can be confusing, but we’re the right people to come to when it comes to navigating which channels are right for your brand.