Posts by:
Zaps. The word itself ignites a spark, especially if it’s referencing a way to simplify your marketing workload. If you’re a busy marketer looking for a way to optimize your referral marketing workflow, keep reading for how to automate tasks so you can focus your time and energy on what matters most.
While the primary goal for most referral marketing programs is to bring in new business, it’s equally important to consider the other side of the proverbial coin: customer loyalty. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.
Influencer marketing is gaining momentum. A growing number of B2B and eCommerce brands are leveraging an influencer marketing platform to reach and engage with their target audience. Ambassador defines influencer marketing as “a modern take on traditional affiliate marketing. Instead of a network of smaller affiliates driving traffic, influencer marketing targets specific people – influencers – who have large, captive audiences.”
If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s engagement, and then keep a pulse on LinkedIn to see how many followers your brand had? All social activity was siloed by network and it was time consuming to manage all the different platforms whether you were engaging, reporting, or just plain browsing.
Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program examples that are sure to get your juices flowing!
If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate marketing partner. Even the most seasoned marketer can be overwhelmed when it comes to adding new technologies to their marketing stack.
Love is in the air and the moment is yours for the taking. You’ve got your game planned out and engines revving to go, but how do you know you’re making the right moves?
