Posts by:
When it comes to formulating a plan for your organization’s program, outlining the referral marketing incentives portion can be tricky. How much to reward? When to reward? How many activities to reward? We receive all of these questions (and more!) from a number of incredible B2B brands when we build out their referral programs.
With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. Positive word-of-mouth interactions can exponentially drive sales when leveraged through channels like referral marketing, affiliate programs, influencer marketing, and partnerships.
Launching a successful referral marketing campaign or scaling your program with referral software isn’t just about using your existing customers to gain new leads. With 74% of consumers identifying word-of-mouth as a key influencer in purchasing decisions and 92% of people ages 18 to 34 saying that they seek recommendations from friends and family before making a purchase, referral marketing is an integral component of today’s marketplace – and one that can yield impressive results if the right tactics are employed. Whether you’re wondering, “what is a referral marketing?” or looking for ways to scale, read on – we cover all of the components of referral marketing in this handbook.
Referrals, affiliates, influencers…oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience.
In a digital era where every social interaction, email click through, and website visitor is tracked and measured, why should marketers care about word-of-mouth marketing (WOMM)? It’s not just another tactic, it’s the marketing channel with the highest level of consumer trust.
If you’re wondering how to make your referral program more effective, you’ve come to the right place! We’re going to share 10 tips to running a highly successful (and revenue generating) referral program.
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand.
The proliferation of influencers in the recent years has marketers across industries wondering, “what is influencer marketing in 2020?” With most marketers adding an influencer marketing platform to the top of their wish lists this year, you would think this marketing strategy is a well-known one. But many marketers are still figuring out this marketing strategy for their own brand.
Are you contemplating why referral software should be part of your marketing strategy? Whether you’re a marketer in the B2B space or with a consumer brand, you’re not alone. Especially since referral programs drive some of the highest conversion rates among all marketing channels, it’s no surprise that more and more businesses are leveraging referral software to scale this customer acquisition channel.
Having a referral program as part of a customer acquisition strategy is continuing to gain traction amongst marketers with large revenue goals. And it’s no surprise. In fact, 82% of people seek recommendations from friends and family when considering a purchase. So what are the do’s and don’ts of referral marketing that successful campaign managers follow in order to bring in more new business?