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Valuing Mental Health and Cognitive Accessibility

Supraja John
  • By Supraja John

    Web Development

    05/27/2022

    Valuing Mental Health and Cognitive Accessibility

    If the recent COVID-19 pandemic has taught us anything, it is how important mental health is when facing isolation and turmoil which includes everything from lockdowns to politics and world events. Therefore, in recognition of the NAMI's Mental Health Awareness Month, we wanted to share how Trellist values its employees’ mental health and how we value the cognitive health of the customers and prospects of our clients through digital accessibility.
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  • By Greg Wisneski

    Creative Design

    03/11/2022

    The Future of Design: What Trends Will We See in 2022?

    In our ever-evolving world, visual design trends can be influenced by many factors including mobile, social media, digital services and technology innovations. Here, we'll take a closer look at the likely trends for 2022 that could shape how we work and create this year and beyond.
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  • By Caroline Cefaly

    Client Services | Data Analytics

    03/11/2022

    Adjusting with the Page Experience: 2021 Google Algorithm Update

    We recently sat down with our Data Analyst for Client Services, Caroline Cefaly, who gave some insight into how analytics plays a crucial role in any marketing strategy. Check out our Q&A with Caroline below to pick up some helpful Trellist Tips.
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  • By Nick Cohen

    Chief Information Security and Compliance Officer

    10/26/2020

    The Best Defense: Making Cybersecurity a Business Priority

    In recognition of National Cybersecurity Awareness Month, I thought I'd give you a peek into the many ways Trellist works to keep our clients' data safe and secure. Trellist takes information security seriously, and in my role as Chief Information Security and Compliance Officer, I'm part of all major client engagements to ensure that systems and controls are in place to support that priority.
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  • By Primus Poppiti

    Digital and Mobile Consulting

    07/31/2020

    Tag Management for Digital Marketers

    Every successful digital marketing strategy begins with a set of objectives. But it’s just as important to know how you’ll measure your progress toward those objectives. That’s where tag management comes in.
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  • By Supraja John

    Web Development

    07/22/2020

    For Better Digital Work, Put Accessibility First

    As we shared earlier in this series, U.S. companies have a legal obligation to make sure their websites and digital tools are accessible to a broad swath of online users. The Americans with Disabilities Act (ADA) requires all businesses to provide features and functionalities on their digital properties that allow persons with a variety of disabilities—including the visual and hearing impairments—to use them effectively.
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  • 06/30/2020

    Building a Resilient Community on Your Brand’s Social Channels

    By now you’ve probably heard of community management on social media, but what is it, and why does it matter to a brand’s success?
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  • By Melissa Stevens

    Account Management and Consulting

    05/27/2020

    Building an Engaging Pharma Marketing Digital Toolbox in a COVID-19 World

    COVID-19 has disrupted the world of health care provider (HCP) marketing like nothing before. Yes, pharma marketers and their sales forces have faced market disruptions in the past, like the rise of digital engagement (remember when reps started getting iPads?) and the abrupt halt to air travel due to 9/11. But we’ve never seen a change this big happen this fast. We’re living through nothing short of a paradigm shift as it relates to HCP marketing, especially when it comes to personalized rep engagement.
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  • By Supraja John

    Web Development

    05/22/2020

    Experiencing Accessibility Firsthand: The GAAD Edition

    In previous posts, we highlighted how digital accessibility is vital and legally required for businesses and how to address it for your specific industry. Today, we’re joining in the celebration of Global Accessibility Awareness Day (GAAD), an annual event that raises awareness of the need for digital access and inclusion for people with disabilities.
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  • By David Atadan

    Founding Partner and Chief Ventures Officer

    05/18/2020

    The Four Fundamental Leadership Traits: Having Passion

    In my last post, we covered the first of what I consider the Four Fundamental Leadership Traits: Having Vision. This time, we’ll look at the second of these four traits, Having Passion.
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  • By Primus Poppiti

    Digital and Mobile Consulting

    05/11/2020

    Small Improvements, Big Results: The Power of A/B Testing

    We all want to be successful at our marketing efforts. No one wants to leave money on the table. But getting better results doesn’t have to be complicated. Often, small improvements to the way we do things can make a big difference, especially when it comes to profit margins.
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  • By Supraja John

    Web Development

    05/07/2020

    The Accessible Design Approach for Your Industry

    In our previous post, we explained how accessibility is vital for businesses hoping to survive and grow amidst coronavirus-induced economic conditions. This post takes a deeper dive and details how accessible design can drive results across a wide variety of industries including healthcare, consumer goods and services, financial, manufacturing and B2B, nonprofit and automotive and motorsports.
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  • By Kent Priestley

    Marketing Communications

    04/28/2020

    Essential Tips for Email Marketing Success

    Email might not be new or shiny, but it’s still the king of marketing channels, and looks to remain so for a very long time. In fact, the business conditions caused by the COVID-19 pandemic have arguably made it more valuable than ever. With conferences, tradeshows, and in-person sales opportunities on indefinite hiatus, email might be your best way of reaching prospects and clients—both now and in the foreseeable future.
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  • By Supraja John

    Web Development

    04/21/2020

    The Importance of Accessible Design as Technology Use Surges

    In an attempt to mitigate the spread of the Coronavirus, scientists warn there could be a resurgence of COVID-19 for years to come and that physical distancing may need to be put in place until 2022. As we limit in-person interaction and follow stay-at-home orders, the need for an accessible online world has never been more evident.
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  • By Jessica Fontana

    Data Analytics and Strategy

    04/15/2020

    Audience Building: Getting the Right Results from Your Digital Campaigns

    At the core of every successful marketing campaign is a well-defined target audience. The job of identifying and refining this audience—the prospects who are most likely to become your customers—is called “audience building,” and it’s an essential tool in the digital marketer’s repertoire.
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  • 04/09/2020

    The Importance of Rethinking Your Messaging Strategy During a Pandemic

    No doubt you’ve recently received an email or seen a social post from any business you’d previously engaged with, all with some sort of quarantine-related message. But was it effective? Was it necessary? Sadly, more brands seem to be getting it wrong than getting it right. Don’t end up on the wrong side of that equation. Because the bad taste it could leave in consumers’ mouths has the potential to extend well beyond this pandemic.
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  • By David Atadan

    Founding Partner and Chief Ventures Officer

    04/02/2020

    The Four Fundamental Leadership Traits: Vision

    In my last post, I introduced what I consider to be the Four Fundamental Leadership Traits: Having Vision, Having Passion, Ability to Make an Ask, and Ability to Execute. Now we’ll take a closer look at the first of these four traits.
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  • By Victoria Drach

    Marketing and Operations

    03/24/2020

    Lean on the Power of Digital Marketing in the Current Moment

    Most leading businesses made the shift away from traditional business development tactics years ago, and now deploy a range of direct marketing methods to generate leads. Today, with trade shows, events, and other networking opportunities being cancelled and many employees moving to a work-from-home status, many other businesses will be forced to do the same. In other words, the continued evolution from business development-led organizations to marketing-led organizations appears to be inevitable.
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  • By Kent Priestley

    Marketing Communications

    03/19/2020

    Adapting to the Realities of the COVID-19 Pandemic: From Personal Safety to Business Success

    Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”
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  • By David Atadan

    Founding Partner and Chief Ventures Officer

    03/06/2020

    The Four Fundamental Leadership Traits

    There are countless books on “good” and “bad” leadership, but these four qualities are what qualify you to be a leader of any kind.
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  • By Tommy Atadan

    Product Management

    01/20/2020

    Working Remotely in Application Development and Beyond

    Whether you have been working remotely for years or this is a change of pace, it seems that every business has taken work home. But are they prepared to do so? Learn more about Trellist's approach.
    Read Post
  • By Matthew Stralkowski

    Intern

    12/31/2019

    Connecting People to Their Passions: My Internship at a Marketing and Technology Firm

    "The skills that I attained and the lessons I learned during my time at Trellist are something that will definitely help me succeed both socially and academically in my first year of College, and beyond. I’ll hold onto my experiences from Trellist for the rest of my life. I’d encourage anyone my age to take advantage of an opportunity like this if you can."
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  • By Neil Dougherty

    Marketing Solutions

    12/09/2019

    New Decade, New Priorities: Aligning Brands & Voice Strategy in 2020

    Voice-powered tech and digital assistants are just another chapter in the aggressive technology disruption that’s taken place over the last decade. To some businesses, the idea of voice strategy is still a bit of an outlier in their marketing and content planning. But it shouldn’t be.
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  • By Jennifer Kenderdine

    SharePoint Architecture

    11/05/2019

    Reflecting Your Brand in the SharePoint Online Modern Interface

    Modern SharePoint, while still flexible in many ways, removes the ability to fully customize the look and feel of the site and leaves many companies wondering, “How do I make the modern SharePoint reflect my brand?”
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  • By Kent Priestley

    Marketing Communications

    10/14/2019

    Doing Well by Doing Good: Becoming a Purpose-driven Company

    What does your business stand for? If you don’t have a quick answer, don’t worry. Most companies are too busy with day-to-day concerns like growth and profitability to ponder the “bigger” questions. But it’s worth thinking about.
    Read Post
  • 08/20/2019

    It’s Not Just What You Say, But How You Say It: Why User Experience Writing Matters

    Often falsely attributed to Benjamin Franklin, this quote actually traces its roots back to the 3rd century and Confucian philosopher, Xun Kuang. So even as far back as 250 BC, wise men knew the value of an effective user experience! Yet some brands in 2019 still don’t place enough emphasis on UX-based writing as part of their content strategy.
    Read Post
  • By Sarah Skobeloff

    Client Services | Digital Marketing

    08/06/2019

    Get Better Leads by Targeting the Right Customers

    Lead generation is the lifeblood of a business, for new projects and new revenues. Where would we be without it? Yet it remains a difficult process and task for many businesses. Successful lead generation requires a deep understanding of the needs of the customer, and your ability to relate to their concerns and issues.
    Read Post
  • By Ryan Lapp

    Video and Motion Design

    07/11/2019

    How to Create Videos That Grab Attention and Drive Engagement

    Video is a critical part of any branded content strategy. Check out these tips on adding value and driving customer engagement with your video content.
    Read Post
  • By Andrew Kaiser

    Social Analytics & Reporting

    06/07/2019

    A Smarter Approach to Analytics: How to Deliver Better Insights and Faster Reporting

    When it comes to analytics, the world of social and digital marketing can be wide and expansive, and it can be difficult to figure out what to focus on—which can mean valuable time, wasted.
    Read Post
  • By Erin Hyland

    User Experience and Consulting

    05/30/2019

    Customer Experience as the Root of Marketing Strategy

    In any successful relationship, trust is earned and kept through giving recognition to a partner on a regular basis. By staying connected to other people’s goals and motivation, deeper connections can be maintained. The same holds true in a business-customer relationship.
    Read Post
  • 05/23/2019

    Measurement Planning for Marketing Campaigns

    “So, how did we do?” It’s a question marketers often ask each other at the end of a campaign. And, although it’s a good a question, we don’t always get the answer we had hoped for. A list of metrics, important Key Performance Indicators, or even something as promising as the number of new leads generated can leave our stakeholders surprised, confused, or worse--unsure if we did our job. What does it all mean?
    Read Post
  • By Tim Reeder

    Business Development Leadership

    03/25/2019

    The Power of Empathy, Part 2: Empathy in Business Relationships

    This article, Part 2, focuses on how to communicate within and treat [business] relationships after these contacts have become our clients and customers.
    Read Post
  • By Primus Poppiti

    Digital and Mobile Consulting

    01/30/2019

    A 5-Step Roadmap for Your Web Development Project

    Where do you start? Everyone usually wants to jump in the water and start building right away. But, build what? And why? These are critical questions that will help you compile a roadmap for your project.
    Read Post
  • By Tim Reeder

    Business Development Leadership

    01/15/2019

    Artificial Intelligence: The Good and the Bad

    AI is a powerful, emergent force that big tech companies, for example, are fawning over—and for good reason.
    Read Post
  • By Neil Dougherty

    Marketing Solutions

    11/06/2018

    The Power of Employee Ambassadors and Micro-Influencers

    To drive additional awareness and build trust in your mission and products, you should be focusing on influencer marketing. It’s a buzzword that’s bandied about often – and for good reason.
    Read Post
  • By Zach Losco

    Strategic Leadership | Human Resources & Administration

    10/17/2018

    How Trellist’s workhome benefits clients and employees

    At Trellist, we operate in a sociable, personal, and professional environment—what we call a workhome—where we strive to meet each other on common ground and that serves our clients and employees.
    Read Post
  • By Tim Reeder

    Business Development Leadership

    08/23/2018

    The Power of Empathy, Part 1: Empathy in Business Networking

    Excellent technical abilities, much like a strong grasp of modern marketing strategies, can take you a long way in your career. However, little can impede your upward career trajectory faster than a lack of people skills.
    Read Post
  • 08/01/2018

    Best Practices for Digital Asset Management

    “What platform should we use to manage our digital assets?” Before answering that question, you need to stop and take a look around your organization to determine the best place to start.
    Read Post
  • By Claire Concowich

    Strategic Leadership, Consulting and Account Services

    07/26/2018

    Creating and Maintaining a Healthy, Effective Marketing Platform Ecosystem

    You’re not alone in embracing marketing automation and other marketing technology, and you’re also not alone if you’re running into a relatively steep learning curve when it comes to using it most effectively. However, when it comes to using it well, only 5% consider themselves experts.
    Read Post
  • By Jim Auer

    Strategic Leadership | Marketing & Research

    07/19/2018

    The Future Is Now: AI-Driven Marketing

    We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
    Read Post
  • By Renee Cohen

    Project Management Leadership

    07/09/2018

    Is Your Marketing Any Good? 3 Simple Rules to Find Out

    Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”?
    Read Post
  • By Jim McAvoy

    Copywriting Group

    07/03/2018

    6 Marketing Tactics We Want to See End Now

    Have you ever rolled your eyes at the implausibility of a bombastic radio commercial? Or thought, “Wow! That’s just awful,” while watching a TV spot or reading a piece of mail? You’re not alone.
    Read Post
  • By Todd Metzger

    Consultant, Trellist

    06/26/2018

    SharePoint as a Multimedia Communications Tool

    It can seem like change is the only constant in today’s business environment. The pressures of globalization, technological innovation, and competition continually drive the need for transformation across the organization.
    Read Post
  • By Zach Losco

    Strategic Leadership | Human Resources & Administration

    06/20/2018

    Career Pathing: Employee Growth Benefits Our (and Your) Business

    Careers don’t consist of a single position at a single company with incremental raises and promotions. Rather, they tend to focus on pursuing a skillset or particular expertise, bouncing from organization to organization to develop depth and – naturally – better pay and benefits.
    Read Post
  • By Primus Poppiti

    Digital and Mobile Consulting

    06/13/2018

    Virtual Reality as a Live Event Marketing Tool

    Virtual reality. The very phrase probably conjures up images of a futuristic, computer-driven landscape you might see in your favorite sci-fi movie. It’s less likely that you’d associate the next-gen tech with a disconcertingly up close, flea’s-eye view of carpet piles in your virtual living room.
    Read Post
  • By Tom Falgiano

    Talent Acquisition

    05/30/2018

    Recruiting Success in 2018

    Successful recruiting is one of the most important components of your organization’s health and wellbeing. Like proper nutrition for your body or premium fuel for your car, your people and your teams are what keep your organization moving in the right direction.
    Read Post
  • By Primus Poppiti

    Digital and Mobile Consulting

    05/24/2018

    8 Web Recommendations for GDPR

    For many organizations, the ticking of the countdown clock for General Data Protection Regulation (GDPR) compliance is growing louder as the May 25th deadline approaches. While many of the world’s largest brands have made huge strides toward compliance, most businesses still have significant progress to make.
    Read Post
  • By Supraja John

    Web Development

    05/16/2018

    Accessibility – Philosophy for Teams

    Accessibility is a philosophy that ensures a wide range of people are able to comprehend the content we create for businesses — even if they do not all access and experience the information in same way. But creating accessible websites is not always easy.
    Read Post
  • 05/09/2018

    7 Tips to Optimize Your B2B Product Detail Page

    Think about how you, as a consumer, make an online purchase. You probably know what you want and may have a product category in mind that fits your need. However, there are likely many different products available.
    Read Post
  • By Nick Cohen

    Chief Information Security and Compliance Officer

    05/04/2018

    GDPR: It Affects You

    GDPR, or General Data Protection Regulation, requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within the EU. It is a result of 4 years of work by the EU parliament due to the inadequacy of older rules, such as the Safe Harbor Privacy Principles 2000 and Privacy Shield agreements of July 2016. Unlike its predecessors, GDPR recognizes the importance of privacy in the current era as well as the likelihood of a future cashless society. It was created with the idea that “identity is the new currency in our world.”
    Read Post
  • By Jim McAvoy

    Copywriting Group

    04/26/2018

    4 Smart Tactics to Increase Email Opens & Engagement

    Is your business taking full advantage of one of the simplest ways to get your customers’ attention? After all, every email has a subject line. But how you put it to work is up to you.
    Read Post
  • By Gavin Garrison

    Senior Partner, Account Management and Consulting

    02/16/2018

    Building Your 1:1 Marketing Playbook

    One-to-one marketing, personalization, segmentation, hypertargeting, consumer-first marketing—whatever it’s called, the goals of nearly every marketing strategy are virtually the same: to understand customers as individuals, reach them on their terms, and communicate in a way that makes them feel like they are interacting one-to-one with your brand and its products and services.
    Read Post
  • By Renee Cohen

    Project Management Leadership

    01/17/2018

    What Marketing Automation Can’t Automate

    We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
    Read Post
  • By Andrew Kaiser

    Social Analytics & Reporting

    01/10/2018

    Looking Back: Our 2017 Social Business in Review

    While social media has forever changed how businesses and customers interact, social media marketing as a whole is constantly evolving. To ensure your brand’s content garners likes, comments, and shares, your strategy must shift with the industry’s latest trends.
    Read Post
  • By Lori Palmer

    Trellist Ventures Executive Leadership

    01/05/2018

    How to Deploy a Corporate Digital Strategy without Turning Your Business Upside down: Data Access

    How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations, it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let's evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
    Read Post
  • 12/19/2017

    8 Tips for Making the Most of Your Trade Show Investment

    Trade shows are the perfect opportunity to mingle with customers and prospects, soak in thought leadership, and bring home an avalanche of new leads and potentially win new business. If you’re planning to exhibit at an industry event, all of these benefits are possible. Unfortunately, it’s easy to miss out on most of these opportunities and watch helplessly as your ROI plummets if you don’t prepare properly.
    Read Post
  • By Lori Palmer

    Trellist Ventures Executive Leadership

    12/13/2017

    How To Deploy a Corporate Digital Strategy Without Turning Your Business Upside Down: Business Processes

    How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your most significant pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
    Read Post
  • By Primus Poppiti

    Digital and Mobile Consulting

    11/17/2017

    Why Migrating to the Cloud Improves Website Performance

    The beauty and promise of the cloud is its scalability, always-on availability, better security, and streamlined workflows for your team. However, the real value will never be realized without the right migration strategy, implementation, and ongoing optimization.
    Read Post
  • By Lori Palmer

    Trellist Ventures Executive Leadership

    09/27/2017

    How to Deploy a Corporate Digital Strategy Without Turning Your Business Upside Down: Customer Interface

    How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
    Read Post
  • By Lori Palmer

    Trellist Ventures Executive Leadership

    08/24/2017

    How to Deploy a Corporate Digital Strategy Without Turning Your Business Upside Down: Operations

    How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? Where is the best place to start? How long will this take and what’s the price tag? How much revenue lift can I expect? At Trellist, we get asked these questions on a frequent basis from our clients. The answer, as you probably expect, is “it depends.”
    Read Post
  • By Kris Kuss

    n/a

    08/03/2017

    Setting the Foundations: Why Discovery Matters

    The case for a robust discovery process before beginning design/development projects: Imagine a house that’s beautiful from the outside but, once you cross the threshold, you find the floorplan is all wrong, the rooms are too small, and the windows are too high to reach. It takes time and thought to develop the layout and “experience” of those interiors so that they meet the expectations and needs of the people who enter. No matter how spectacular the exterior is, if the internal experience doesn’t deliver, the whole thing is a failure.
    Read Post
  • By Claire Concowich

    Strategic Leadership, Consulting and Account Services

    05/05/2017

    Three Ways to Connect With a Millennial Customer Base

    Millennials are a growing segment of consumers—making up more than a quarter of the US population—thus forcing marketers to change their game in order to stay ahead. They’ve completely reshaped the marketplace. Check out some of our best tips for keeping up with these 83.1 million consumers:
    Read Post
  • By Marc Icasiano

    Creative Design

    04/26/2017

    3 Visual Design Techniques That Drive User Journeys

    A big mistake that people make when creating websites is that they separate the visual design efforts from the UX (User Experience) and content development. They see visual design as putting paint on a finished piece of pottery—something you do at the end to make it look pretty. This approach is missing the power that visual design has to engage users with a website’s narrative.
    Read Post
  • 02/17/2017

    LinkedIn Gets a Facelift

    LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.
    Read Post
  • By Claire Concowich

    Strategic Leadership, Consulting and Account Services

    01/27/2017

    3 Ways Millennials Redefine Marketing

    For marketers, understanding the influence that technology and media has on the generation and how that influence impacts the future of marketing is crucial, because Millennials account for an estimated $200 billion annually in direct spending and a projected $1.4 trillion by the year 2020. Read more to find out 3 ways that Millennials are redefining marketing.
    Read Post
  • 11/23/2016

    8 Tips for Better Real-Time Social Media Photos

    Visual content shared on social media is a powerful asset, especially at conferences and events. Images help boost a brand’s visibility in general, but did you know that social media posts with images receive 94% more views than those without them? Every picture tells a story. So share yours and watch it improve engagement on your social channels.
    Read Post
  • By David Atadan

    Founding Partner and Chief Ventures Officer

    11/11/2016

    Trellist Founder and CEO David Atadan offers advice to veterans looking to start a business

    In this short video, Founding Partner, CEO and United States Veteran David Atadan provides inspiration and advice to other Veterans considering starting their own business. Click Read Post to watch the video.
    Read Post
  • By Neil Dougherty

    Marketing Solutions

    10/19/2016

    The Gmail Effect: Making the Case for Social Media Promotion

    Email marketing isn't dead, but the Inbox sure is flooded. So much so that Gmail now pushes promotional content out of the primary Inbox. All the more reason to experiment with targeted social media marketing with reach and ROI that rivals email campaigns.
    Read Post
  • 09/22/2016

    7 Pros and Cons of Instagram Stories for Brands

    Stories is Instagram’s newest feature – and it does a lot of the same things Snapchat does. Learn about the pros and cons of using Stories for your brand.
    Read Post
  • By Jennifer Kenderdine

    SharePoint Architecture

    06/07/2016

    Better SharePoint User Adoption through Design

    SharePoint’s look and feel out of the box and can often leave much to be desired, leading to low adoption rates across an enterprise. What differentiates a SharePoint site that is hard to navigate and underutilized from one that truly impacts collaboration and productivity is great design and user interface/user experience (UI/UX) work.
    Read Post
  • By John Miller

    n/a

    04/28/2016

    Six Keys to Developing Customer Persona Profiles

    Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers. Here are the six essentials to successfully developing buyer personas for any business.
    Read Post
  • By David Michaluk

    SOCIAL STRATEGY AND PAID ADVERTISING

    04/21/2016

    Data-Driven Insight on Millennials for Credit Card Issuers

    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
    Read Post
  • By John Miller

    n/a

    03/01/2016

    Whitepapers, eBooks, Sell Sheets, and Case Studies. When and How to Use Them

    Is there any confusion in your organization about whitepapers, eBooks, sell sheets and case studies, what they are and how to use them? In case there is, let’s review.
    Read Post
  • By Lori Palmer

    Trellist Ventures Executive Leadership

    01/20/2016

    5 Questions Your Business Strategy Should Answer

    When a business strategy is actionable, employees will be able to see the connectivity of their own work with the strategy, have the right tools and resources to meet objectives, and be trained on any new systems or platforms. We've got the five key questions you should answer to develop a strategy that is actually actionable.
    Read Post
  • By John Miller

    n/a

    01/11/2016

    Think Like a Journalist to Reap the Benefits of Content Marketing

    For businesses accustomed to traditional marketing approaches, a shift to content marketing is not always easy. Great content marketing efforts require a somewhat different mindset — that of a journalist. A journalist’s approach to audience and storytelling provides a useful model for content marketers. Three aspects of journalism are particularly useful for organizations to adopt if they want to make their content marketing initiatives successful.
    Read Post
  • By Chris Wallace

    n/a

    12/21/2015

    REI #OptOutside Blazes New Trails on Black Friday

    In a move that scuttles retail dogma, all 143 REI locations were closed on Black Friday 2015 with a message to get outside and enjoy nature. This move speaks to an emerging corporate ethos that places the values of customers ahead of short-term dollars, focusing instead on brand integrity and lifetime value of the customer. We've used social technologies to analyze if this major business decision was a smart one.
    Read Post
  • By Primus Poppiti

    Digital and Mobile Consulting

    12/21/2015

    Innovating Loyalty Rewards with Wearable Tech

    It was only a matter of time until the trendy wearable tech we use to monitor our daily activities started to impact our shopping carts. Just as Philosopher Alain de Lille is quoted as saying that, “one thousand roads lead men forever to Rome,” so do one thousand Fitbits and Jawbones lead companies in the healthcare industry to better consumer insight data.
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  • By John Miller

    n/a

    08/17/2015

    A Quick Guide to Snapchat and Periscope

    New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach. Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.
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  • By Jennifer Kenderdine

    SharePoint Architecture

    07/29/2015

    Microsoft SharePoint and Office 365 as a Learning Ecosystem

    Organizations can benefit from using Microsoft SharePoint and Office 365 as an environment for learning curriculum.
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  • By Bryan Evans

    n/a

    07/03/2015

    Five Ancient Secrets to Impactful Public Relations

    If you dig deep enough, you’ll find some interesting clues from the past that mirror what an effective public relations strategy should look like today. Want proof? We've got five essentials to successful public relations efforts that began in ancient times.
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  • By Neil Dougherty

    Marketing Solutions

    05/13/2015

    10 Ways Social Listening Can Help Your Business

    Looking for a competitive edge or ways to improve your customer service? You might be surprised to learn what social listening can do for your business.
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  • By John Miller

    n/a

    04/10/2015

    Corporate Storytelling: Coming to Your Emotional Rescue [As seen on Content Marketing Insider]

    Too often, marketing departments put their noses down into spreadsheets, and lose the emotional aspect of what they're trying to do. And that is automatically limiting; because emotion, not numbers, is the gasoline that fuels marketing awesomeness.
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  • By David Michaluk

    SOCIAL STRATEGY AND PAID ADVERTISING

    04/07/2015

    46 Million Reasons to Pay Attention to Omnichannel

    Sprinklr – the world’s most complete enterprise social technology – just announced a whopping $46 million in new funding. We're sharing this significant news because it corroborates the increasingly important role of omnichannel as an integrated marketing and technology strategy.
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  • By David Michaluk

    SOCIAL STRATEGY AND PAID ADVERTISING

    03/24/2015

    Can HALO and Master Chief save Microsoft and Internet Explorer?

    Microsoft has killed off Internet Explorer. Where will they turn for branding their new browser? Here's our predictions.
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  • By Primus Poppiti

    Digital and Mobile Consulting

    03/20/2015

    6 Considerations Before You Build A Mobile App

    If your organization is forward-thinking, it’s very likely considering deploying a mobile app to better reach customers. However, it’s important to stop for a moment and think strategically.
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  • By Jennifer Kenderdine

    SharePoint Architecture

    12/12/2014

    SharePoint 2013 Delivers Data to Any Device

    Mobile device use is increasing at a staggering rate. People are more connected than ever, and by 2018, Internet traffic from wireless and mobile devices will surpass traffic from wired devices. Because of this, IT architects must consider all of these mobile devices and their users when planning environments that will deliver and exchange critical business data.
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  • By John Miller

    n/a

    11/10/2014

    How Content Marketing Fuels The New Buyer’s Journey

    In today's digital buying and selling enviornment, content fuels The New Buyer's Journey.
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  • 07/28/2014

    3 Keys to Surviving the Age of Social Disruption

    Without question, social technologies rank among the most disruptive trends in business and culture in the 21st Century. So disruptive, in fact, it could prove to be an “extinction event” for businesses too inflexible or slow to evolve.
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  • By Jim Dixon

    n/a

    03/24/2014

    iBeacons Beckon

    Low-energy, low-cost Bluetooth devices are bridging the physical and digital worlds.
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  • By Chris Wallace

    n/a

    11/19/2013

    Social Media is So 2012

    Has your organization made the move from practicing Social Media to practicing Social Business?
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  • By Renee Cohen

    Project Management Leadership

    08/20/2013

    Creating Dynamic Content That Gets People Talking

    Content may be king, but it’s dynamic content that starts an empire.
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  • By Bob Baer

    n/a

    07/30/2013

    Defining the Two Worlds of eLearning

    Welcome to the segmented reality of Enterprise and Marketing-Based eLearning.
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  • By Lou Burtell

    Partner and Creative & Brand Leadership

    07/11/2013

    3 Must-Haves for the Mobile Inbox

    Email is more mobile than ever. Understanding what motivates customers when they check email on their devices is critical to engagement and performance.
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  • By Bob Baer

    n/a

    07/02/2013

    The Corporate Meeting of the Future is Here

    Imagine attending a corporate meeting or conference, and all you need for managing check-in and registration is your mobile phone or tablet. Consider the power of never having to squint again to view an overstuffed presentation slide from your seat in the back of the room, because you can follow along to more compelling, real-time presentation content on your own device. Or imagine yourself as the presenter – with the ability to get instant feedback from an audience half a world away.
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  • By Neil Dougherty

    Marketing Solutions

    05/28/2013

    Rumble On: An Alternative Approach to Idea Generation

    How one evening of rapid, creative thinking at Philly Tech Week revealed ideation tactics worth considering for business and beyond.
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  • By Gavin Garrison

    Senior Partner, Account Management and Consulting

    04/17/2013

    Making Web Content Accessible to People with Disabilities

    Making electronic information accessible to those with disabilities involves fine-tuning interactive information with specific best-practice design and coding methodologies.
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  • By Chris Wallace

    n/a

    02/26/2013

    Social Media: Changing the Rules for ROI

    Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.
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  • By Jeremie Moore

    n/a

    02/22/2013

    Use Kinetic Type and Avoid the “Next Factor”

    Advertising and marketing success is gauged on the impression you leave with your audience. Kinetic type is a simple creative solution that is often overlooked in B2B applications.
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  • By Neil Dougherty

    Marketing Solutions

    01/21/2013

    2013 Social Media Resolutions

    Upping your social media game in 2013 is easier than you might think. Here's a take on social media optimization for the new 365.
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    11/28/2012

    You’ve Got One Shot to Get Your Message Read - Think Mobile First

    Mobile First means that the mobile use case is taken into account first and foremost when developing any digital customer touch point. Adherence to this discipline translates to more streamlined messaging and, ultimately, more effective communications.
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  • By Neil Dougherty

    Marketing Solutions

    10/24/2012

    Ask and You Shall Receive: A Crowdsourcing Follow Up

    Know what to ask for and you’ll get the most out of your crowdsourcing initiative.
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  • By Renee Cohen

    Project Management Leadership

    09/28/2012

    The Yin and Yang of Content Marketing: Which One Are You Missing?

    The secret ingredients for capitalizing on content marketing.
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  • By Neil Dougherty

    Marketing Solutions

    09/11/2012

    Crowdsource when Times are Good

    It's a crowdsourced world. Be sure to enlist the people at the right time for optimal success.
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  • By Chris Wallace

    n/a

    08/23/2012

    The CEO Must Take Branding Back

    Often, CEOs delegate branding decisions solely to the marketing department without taking an active role, instead tending to financial or operational affairs. In doing so, they risk committing one of the most underreported business blunders of our time.
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  • By Jeremie Moore

    n/a

    07/02/2012

    Online Video: Not Just for the Right Brain Anymore.

    The case for including video in your marketing strategy is no longer a right brain vs. left brain conundrum. The numbers are too compelling now.
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  • By Jim Dixon

    n/a

    05/21/2012

    Is it Really Time to Shut Down the Malls?

    Although smartphones usage is growing and dynamically changing how we integrate mobile into the marketing plan, it does not suggest that retail is dead.
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  • By Chris Wallace

    n/a

    04/27/2012

    Siri Puts a Second "S" in SEO, Part 2

    In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience. In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy.
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    04/11/2012

    Direct Response Marketers can toss the Law of Diminishing Returns

    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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  • By Chris Wallace

    n/a

    01/13/2012

    Siri Puts a Second "S" in SEO, Part 1

    Siri (Apple's new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.
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  • By Mark Stitz

    n/a

    01/06/2012

    Is Cloud Computing Right for Your Business?

    Over the last few years many businesses have moved aspects of their business operations to cloud computing. It offers many advantages, including potential cost savings. However, there are also significant risks associated with cloud computing. So what are some of the factors that companies should be aware when evaluating cloud computing, and how do you mitigate the risks associated with it?
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  • By Jennifer (Plichta) Cresswell

    n/a

    12/13/2011

    Getting to the Heart of Business Strategy

    During a time when each monetary decision, especially in business, is more heavily scrutinized than the last, the creation of a strategic vision is of the utmost importance. Business strategy provides a methodology that should be used to effectively complete any project.
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  • By Renee Cohen

    Project Management Leadership

    12/02/2011

    Re-examining Our Image of the Black Friday Shopper

    We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let's take a look at the Real Black Friday Shopper.
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  • By Chris Wallace

    n/a

    11/22/2011

    Gamification & The Brussels Sprouts Dynamic

    It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.
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  • By Josh Kelso

    n/a

    11/15/2011

    Merchant Funded Rewards Programs Still Require Direct Response Fundamentals

    Merchant funded loyalty programs are a growing loyalty strategy, enabling financial institutions to share the burden of loyalty program costs with merchants.
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  • By Todd Metzger

    Consultant, Trellist

    11/08/2011

    CMOs are Taking a Page from CTO and CIO Playbook

    With the latest economic news, CTOs and CIOs are once again seeking opportunities for short term cost savings. Outsourcing critical services to specialized vendors has been a favorite strategy of the CIO under pressure to reduce costs and improve service. Now CMOs are looking to steal a page from their business team rivals. Progressive [...]
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  • By Edgar Uy

    n/a

    10/28/2011

    Building Brands through the Social gGraph

    Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
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  • By Holly Lee

    Marketing and Communications

    07/08/2011

    Information Overload? Who Wants Pie?

    They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on your hard drive that shows “space available”—I can’t fit anymore in. And it’s not just me. People are on information overload, [...]
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  • By Edgar Uy

    n/a

    07/01/2011

    Customer Experience: The Other Side of Loyalty—Part 2

    Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the customer.
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  • By Tom Falgiano

    Talent Acquisition

    06/22/2011

    The Importance of the Kingmaker

    My father was one of the best story tellers I ever knew, legendary in some circles. When I was a child, he asked me, “Who has the most important job in the castle?” I answered “the king”. “No,” he said. “The king dies and his son becomes king. The most important job is the kingmaker.
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  • By Kris Kuss

    n/a

    06/14/2011

    5 User Experience Myths

    Recently we submitted a webpage mockup to a client who responded, “will all my content fit above the fold?” No, we said, and that's okay. Here's why it's okay to flout that rule, and 4 other user experience mis-guidelines.
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  • By Maria Gunther

    Partner and Chief Executive Officer

    06/14/2011

    Web 3.0: A Step Forward for Online Learning?

    One of the main obstacles we encounter when beginning a new eLearning project at leading organizations is outdated infrastructure and equipment. We find ourselves (out of necessity) developing alternative approaches to what should be an intriguing, dynamic learning experience.
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  • By Joe Kearns

    Human Resources and Project Management

    05/19/2011

    Making Online Advertising More Relevant to Customers

    Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve, advertisers must also change their habits to get attention and clicks with their ads.
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  • By Gavin Garrison

    Senior Partner, Account Management and Consulting

    05/12/2011

    Brevity Remains Best

    If I had more time, I would have written you a shorter blog post. That’s my twist on a famous quote credited to everyone from Mark Twain to Voltaire (replace “blog post” with “letter” for the original version). Regardless of who actually said it, the idea is sublimely important. It does require more effort to [...]
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  • By Paul Immediato

    Information Technology and Development

    05/09/2011

    An Agile Approach to ERP Migration

    While there are many different approaches to managing application development projects…. Agile development is an approach that emphasizes teamwork, collaboration and adaptability. This method can be a good choice for projects where flexibility and time-to-market are the primary considerations.
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    05/04/2011

    How Google Instant Preview Will Change Paid Search

    The latest in Google’s ongoing series of innovations was announced last week with the launch of Google Ad Instant Preview. This extension of their innovation strategy enables searchers to preview the destination landing page to see if it has the information they’re looking for, and to do this before clicking on the ad.
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  • By Edgar Uy

    n/a

    04/18/2011

    Customer Experience: The Other Side of Loyalty

    In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration since consumers are always looking for ways to be rewarded for loyalty.
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  • By Chris Wallace

    n/a

    04/15/2011

    QR Codes: The Missing Link

    You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While QR Codes are close cousins to traditional barcodes, they are far more versatile to marketers. While you may already know what QR codes are, you may not have realized some of the fascinating ways they can be used.
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  • By Josh Kelso

    n/a

    03/30/2011

    Is the End of Breakage Near?

    Let’s face it – we’re all participating in some sort of loyalty program in our daily lives. Some of us use our grocery store club card to get discounts or our Starbucks card, or our credit card for points for cash or free airline tickets.
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  • By Tom Falgiano

    Talent Acquisition

    01/28/2011

    Project Managers Combine New Planning Methodology and Project Based Staffing

    In dynamic business environments, a new type of planning methodology is being deployed, and is being branded “Emergent Planning.”
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  • By Edgar Uy

    n/a

    12/03/2010

    Mobile App or Mobile Site?

    Each platform has distinct advantages but the decision may rest on content type.
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  • By Mark Stitz

    n/a

    11/22/2010

    Monitoring the Effectiveness of Your Applications

    Analytics tools help web developers better understand site visitors and their needs leading to better web site designs.
    Read Post
  • By Joe Kearns

    Human Resources and Project Management

    11/01/2010

    Listening to The Consumer: Gap Misses the Mark

    Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo and revealed the new creation on the Gap website without warning.  This move ignited spirited conversation within the online community, which responded with mostly harsh criticism of [...]
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    09/15/2010

    Google Instant: Raising the Bar on Search Engine Optimization

    Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search functionality, going beyond suggesting search terms to streaming results as users enter each letter of their keywords. Google Instant allows users to search as they type; Marissa [...]
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  • By Mark Stitz

    n/a

    09/09/2010

    Monitoring the Health of Your Applications

    Software development involves many different stages of development before the application is deployed. This process, however, does not end after deployment. Regardless of how well the application is designed, coded, and tested there are situations that can and do cause errors to occur in the application. For example, if the database server [...]
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  • By Laurie Gelb

    n/a

    09/10/2009

    Selling Web Budgets

    Forrester recently identified “five mistakes to avoid when asking for Web customer experience funding,” certainly a good reminder. 1) Letting people think the current site is “good enough” 2) Being too vague about how they want to spend the money 3) Assuming positive ROI will be enough to get a request approved 4) Giving in to pressures to cut [...]
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  • By Laurie Gelb

    n/a

    07/16/2009

    When you’re not a pet rock: Six qualitative research sins, Part 3

    We could spend hours discussing how this assumption has constrained market insight for products where attributes are neither readily changed by the manufacturer nor independent (health care is an excellent example). “Which is more efficacious, drug A or drug B?” is a red herring in any setting. What qualitative can tell us is:
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    05/20/2009

    Google to Allow Use of Trademarks in AdWords Text Ads

    Google has announced a major shift in its policy on the use of trademarked names in paid search ad copy.  Beginning June 15th, advertisers will be allowed to use trademarked names in their ad text, with some restrictions. This change is causing concern among brand marketers. In the past, Google has barred advertisers from using trademarked [...]
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  • By Laurie Gelb

    n/a

    04/22/2009

    When you’re not a pet rock: Six qualitative research sins, part 2

    A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40. Part 2 in a 6-part series. The second sin, or ‘Presto!  Let there be quant.’ Under the illusion of “representativeness” noted in my previous post, researchers may bring quantitative instruments into the qualitative setting and report the aggregate (or [...]
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  • By Jim Auer

    Strategic Leadership | Marketing & Research

    03/11/2009

    Google’s Entrée into Behavioral Marketing

    Google announced today that they will begin a test of behavioral targeting through their AdSense network.  This will be a significant change in how advertisers can use Google to target a specific profile on sites other than its search page. To give you some background, AdSense is Google’s content network, where it places text and display [...]
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