ALC - DLM

Link building is the gathering of hyperlinks from other websites to your own. These hyperlinks, or simply links, build a navigation system that people can use to navigate between pages on the Internet. Link building increases your chances of getting organic traffic and ranking well on search engine results. The value of the links you have is based on how many pages are being sent outward, or linked by other webpages on other sites, and what else is linked to that page.

The concept of customer experience is an ageless one. However, the research that is being conducted on this topic is still relatively new. New studies come out every year that reveal insights into trends that affect business across the U.S. and the world.  

Did you know that it is easier to sell to an existing customer than it is to acquire a new one? Because of this, it is vital that your customers are satisfied with your service or product so you can retain them long enough to regain the investment needed to initially earn their business. One of the best ways to avoid customer churn that leads to struggling for new business is to measure customer lifetime value (CLTV). This will help you keep highly valuable customers, resulting in increased revenue over time.

When you put a lot of thought and effort into crafting a great Google ad, a logical next step is pulling up Google and searching your practice. It’s reasonable to think that your new ad would pop right up with the search terms you’re targeting, but it’s important to know this isn’t always the case. There are plenty of reasons that Google ads don’t show up on the search results page (or even the Ad Preview tool). Here we’ll troubleshoot some of the main reasons your ads aren’t showing up and how your marketing specialist can help.

When your clients unsubscribe from your email list, your first reaction might be a negative one because you feel you are doing something wrong. Instead, view this as a time for some constructive criticism because there could be many reasons your audience is unsubscribing other than something that you directly caused. This is where you can start creating change. With an email unsubscribe page, you can ask your audience for those specific reasons why they are unsubscribing and use this feedback to modify your marketing strategy.

It’s no secret that the internet is literally crawling with automated bots that do everything from categorize your site content to collect information about flights and hotel rates, which means they’re an important factor in your SEO strategy. And bots don’t “read” websites the way real people do, which means creating content that works well for them probably isn’t what comes naturally to most content creators.

As social media develops, so should your marketing campaign! You can use social media to connect with existing customers and attract new customers by discussing the procedures you offer that they are interested in.