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It may seem like ages have passed since you signed up for your first email newsletter – at the time it felt novel and high-value, but now your inbox is so cluttered with junk it’s starting to look like, well, maybe your actual mailbox.
If you haven’t updated your website in years, it’s probably time to make some changes. A modern, SEO-friendly website is key to attracting new customers or patients and making sure people can find you in a Google search.
The most successful practices utilize both search engine optimization (SEO) and paid ads to advertise. Whether you are a brand-new practice with no web authority or are an established practice that is looking for more exposure, paid ads can bring your more traffic and leads. Read on to learn more about paid advertising and why you should utilize its many benefits.
In our blogs, we are constantly emphasizing the importance of online presence and we’ve got another online marketing technique for you: vlogs. A vlog is a new term that combines “blog” and “video,” and it is a fun, creative tool that you might consider adding to your marketing toolbox.
A social media presence gives you a huge platform to promote your practice and earn new leads. More than 500 million people log onto Instagram every day and each one of them is a potential client. Here are eight doctors making a name for themselves not online in the medical world, but in the Instagram digital universe.
Spreadsheets are one of the classic ways to organize and analyze key data like your patient information, key performance indicators, and practice metrics. However, you’ve likely become frustrated with Excel spreadsheets many, many times when things get tedious or overwhelming. If you’ve ever wondered why there isn’t a better way to do what you need it to, you’ll be delighted to hear that the chances are very high that Excel can do the very sophisticated data calculations, organization, and presentation that you need.
Social media has become part of the modern marketing campaign, especially when you consider the amount of traffic a shoutout from an influencer can bring to your business. Instagram takeovers are a great way to attract the attention of these influencers as well as new, potential clients. An Instagram takeover is when someone temporarily takes over your account, usually for a day, to share content and promote your business. Follow these five simple steps and you can create your own successful Instagram takeover.
Think about how many emails you’ve already scrolled past or deleted this week without even reading them. Why were you not engaged? What could they be doing better? These are questions you can consider as you think about writing your own email newsletter, but we will also give you a few tips to get you started.
As a medical professional, many registries are vying for your time, attention, and credentials. The challenge is sorting through which profiles are legitimate and worth your effort. Physician Profiles can be beneficial avenues for users to find your information and send authority to your site which begs the question, is it worth it to pay for advanced physician profiles?
On the surface level, it may seem that your email subscription is working well, but a deeper analysis may reveal that your subscribers are not engaged. By evaluating the metrics of your subscription list, you can create better strategies to keep subscribers engaged.