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With the Bureau of Labor Statistics quoting 20% of new businesses fail within the first two years, the start of your business is a pivotal time. Many new businesses are abandoned by their founders over the first 10 years. How can you defy the odds?
The medical industry relies on phone calls to schedule appointments, deliver important test results, and keep patients up to date. With such important information being shared over the phone, you want to ensure your patient’s sensitive data remains protected. Monitoring phone calls through call tracking is essential for quality assurance, gathering marketing data, and more. What are the important things to consider when it comes to HIPAA and Call Tracking?
Pricing is scary. Products and service costs have the power to greatly influence your audience and determine their exposure to your brand. It’s often one of the first things your customers notice about your business and determines their next move at a pivotal spot – the point of sale.
“I have to call the doctor.” It’s a common phrase and a tale as old as time. Landline communication has been the primary form of communication between patients and medical professionals for decades. Even in the age of email, text, and chat bots, phone calls are still a common occurrence from your patients.
Content may be king, but video rules them all. With the success of Youtube over the past decade, video content is nothing new. But with the rise of Tik Tok and Instagram Reels, video content has grown rapidly. Video marketing can be an extremely effective way to increase brand recognition, generate leads, and entertain your following. If you needed any more convincing, here are some recent stats from Wyzowl’s 2023 Video Marketing Report:
When you’re a small business owner, every dollar counts. Your budget is set and balanced and you only want to invest in software that works for your customers and supports the bottom line. With smaller margins, it’s no wonder you want to be choosy with your investments.
Investing in a CRM is a big step for your business. Once you’ve chosen the right software for your needs, learning how to optimize it for daily use is the next big step. You may be wondering how much time you should dedicate to your new investment or how many people from your team should be trained on the CRM. Is CRM hard to learn?
The largest threat and regulation that affects your aspirations for text message marketing is the Telephone Consumer Protection Act (TCPA). It was passed to protect Americans from the unregulated onslaught of autodialers in the early ‘90s and by proxy applies to automated text marketing systems today. Complying with this law can be simple with common-sense content creation, but it’s also helpful to know the specifics of what the law prohibits and allows.
The quickly evolving telecommunications landscape has been hemmed in by many different regulators, from the government to private industry, that affects the way everyone who wants to utilize text message marketing for their business. Congress passed the Telephone Consumer Protection Act (TCPA) in 1991 that still largely affects our more modern device usage, and organizations like the Cellular Telecommunications and Internet Association (CTIA) continue to hold sway over best practices for SMS communication.
Americans send text messages to one another at a rate of over 2 trillion messages per year, and the purposes and uses for them are as diverse as our population. Increasingly, businesses and automated marketing services account for not an insignificant portion of these messages. This leads to a crucial distinction that they need to be aware of when interacting with real people beyond the common-sense compliance measures required by law. Not every text message automated campaign is the same – some are promotional in nature and others are transactional. This distinction could change the way you manage your text message marketing.