ALC - DLM

In medical environments, photographs are an invaluable method used for documentation and visual tracking in consultation. Photos can also enrichen words and text on your website and through advertising, and medical professionals can often benefit from visual aids to help patients obtain a realistic idea of what treatments can achieve. However, most importantly, before and after photos help to attract new patients and better convert them. Read on to learn more about the ways before and after photos can benefit your practice.

Before and after photos are a doctor’s resume and the true testament of your work. Having eye-catching before and after photos that effectively showcase your work is essential for bringing in new patients. Here are five tips and tricks to follow when taking before and after photos for your practice for amazing results.

LinkedIn is currently the world’s largest professional network on the internet. When looking for the right job or internship or to connect and strengthen your professional relationships, LinkedIn is the place to be. However, when we are talking about how LinkedIn can benefit a medical professional or practice, it is all about patients being drawn in from your bio, or headline.

Consultations are one of the most important parts of your patients’ buying process – not just because it’s an opportunity to learn more about the products and services they’re thinking about, but it’s also a chance to get to know you personally. Consultations can be difficult, especially for patients who aren’t talkative or are nervous, but making a good impression and coming off as friendly, approachable, and trustworthy can do more for your reputation than any amount of digital marketing.

When patients meet with you for their consultation, they probably have a lot of questions regarding the procedure and your practice. They will also want to get to know you better, and one way they might determine whether you are a good fit is by asking this question: What is your greatest weakness? Here are a few suggestions to answer this question with confidence and reassurance.

Your online presence is just as important as your physical one and incorporating a digital marketing strategy into your campaign is one of the best ways to promote your business and encourage new patients to visit your practice.

Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a journey that allows them to discover the benefits of your practice over their alternatives. This means marking checkpoints, destinations, and understanding how people want to pace their trip through your brand and marketing materials. So where to start? How do you know who you’re hoping to join you on the journey? With a medical marketing partner like DLM, we’ll help you answer those questions and grow your practice.

Organic traffic is a crucial part of your business’ success and about 81% of that traffic can come from video marketing. Generating organic leads gives your website authority and we are here to show you all the ways you can boost traffic, authority, and rankings with the right video marketing strategy.