ALC - CareerArc blog

This past September, the BLS reported that unemployment dipped to 3.5%, marking the lowest unemployment rate since December 1969. Job growth hit a high of 5.9 million open jobs in September as well. All good news for the economy and for job seekers, but employers are beginning to feel the squeeze of the tightening labor market.

With worker confidence boosted and growing job opportunities, the quit rate is climbing higher and higher: This past July, 2.1% of all private sector employees quit their jobs. ERE estimates that at this rate, just a little over a quarter of all private sector employees will voluntarily quit their jobs by the the end of the year.
In our recent 2015 Employer Branding Study, we found that 75% of job seekers consider an employer’s brand before even applying for a job. Employers are pressured to not only retain their best employees but to take the opportunity to hire top performers who are looking to make a change. Companies are now focusing on ways to enhance and protect their employer brand so that they can keep and attract the best talent. 
Here are 15 employer branding statistics that every HR pro should know:

https://vimeo.com/136759094
We recently had the privilege of being invited to participate in Top Recruiter’s #TheMovement – a recruiting-contest-meets-documentary brainchild of show producer and host, Chris LaVoie.
Teasers for the documentary have been released, and one of the most recent clips features CareerArc VP, Mira Greenland. In the quick excerpt, Mira shares seven tips and questions for recruiters, talent acquisition professionals, and hiring managers to consider before launching their first social recruiting program. Here are four she mentions:

Celinda Appleby, Head of Global Recruitment Branding, Oracle

Guest Post | By Celinda Appleby, Head of Global Recruitment Branding, Oracle | @celindaappleby – Veiw Celinda’s #TalkHR Webinar “Employer Branding 101.”

After the NYT exposé of (allegedly) Amazon’s “Bruising Workplace” and following the quick rebuttal from Amazon employees and execs–including from CEO Jeff Bezos himself–highly differing opinions began surfacing from all corners of the media.

On one side were those who blamed the company for instituting a culture of overwork and sabotage, as claimed by the testimonies of Amazon ex-employees. On the other side were those who suggest Amazon employees knew exactly what they were signing up for. Somewhere between were those who ask if we could really blame Amazon for “perfecting what the American work culture created?”
Beyond the deluge of opinion pieces, and before getting lost in debate, what employer branding lessons can we all take away from this story?

 

We’ve all seen them, and some of us might even have them–that “professional headshot” that’s far from professional. On LinkedIn, your headshot is likely the first element on your profile that anyone focuses on. To make sure you, and perhaps even your employees, are representing their personal and employer brands at their best, we put together a list of the six most common types of LinkedIn photo sins so you can avoid (or stop) committing them.

 Guest Post | By Mira Greenland, VP, CareerArc

The HR-Marketer has emerged. As more companies adopt social recruiting, HR professionals are urged to learn new skills and quickly adapt to recruitment and sourcing in the social age.

However, with social recruiting still a relatively new field, most of the VPs of HR and Talent Acquisition and Employment Branding, Talent/Recruitment Marketing, and Social Recruiting Managers are still developing their social media experience.
HR leaders have a choice: Either adopt enough social recruiting skills to be dangerous, or learn just enough social recruiting strategy to find, hire, and manage someone else to help or join your recruitment team.
When choosing the latter, many HR leaders hire staff, consultants, or elect someone from their existing team to do the job–a job which they themselves may not fully understand. With so many HR-Marketers, social media managers, and employment brand marketers who are declaring “expert” status in social media strategy, how do you know who is truly qualified? How do you know which people to hire and how to manage them effectively?
We’ve put together a list of interview questions to ask when hiring a social recruiter   These questions are designed to serve two purposes: First, to structure the interview so that your candidate educates you on social recruiting; second, to help you see what the candidate can offer you and your company.

This first set of questions focuses on high-level concepts and tests a candidate’s grasp of social media strategy.

Millennials will make up roughly half of the American workforce by year 2020. What’s your strategy for hiring top millennial talent today to lead your company tomorrow? Read this roundup to learn where this generation is looking for opportunities, and what they are looking for.

Our newly released 2015 Employer Branding Study revealed that enhancing and protecting employer brand is a top priority for today’s HR leaders. Read up on the latest in employer branding posts for best practices and tactics in this quick article roundup.