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Email marketing should be a part of every law firm’s online marketing strategy. With up to a 4,300% return on investment, this crucial and versatile marketing tool is integral to the success of your digital marketing efforts.
It’s no coincidence that nearly everyone has heard a lawyer joke. While it’s difficult to admit or acknowledge the negative feelings that people have toward one’s own profession, the numbers don’t lie: in a Gallup poll from 2023, only 14% of respondents rated the “honesty and ethical standards” of lawyers as “high” and only 2% as “very high.” In that same poll, 22% rated attorneys’ honesty and ethical standards as “low” and 9% as “very low”.
While many experts attempt to draw a line between advertising and marketing, very few can agree exactly where that line is. Is advertising paid for while marketing is not? Is marketing part of advertising or advertising part of marketing? Is advertising primarily visual while marketing is primarily textual? Does marketing involve preparation while advertising implies execution?
It’s no secret that lawyers have a mixed reputation in the eyes of the public. While there are a great many ethical and upstanding attorneys, a few bad apples tend to ruin the bunch — at least as far as popular opinion is concerned.
Sharing information on social media sites as well as personal and professional blogs, especially for those in the legal industry, is often a double-edged sword. Here are some important things to watch for.
As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with a lot of hostility—usually on the first day of class when I ask each student to explain why he or she is taking my class. While about half of them say, “to get an A” (that’s a criticism of our society for another day), I’m also met with my fair share of shrugs and plenty of students who simply say “because I have to.” Naturally, there are always a few Goody Two-Shoes who try to parade their virtue by saying, “to learn more about writing.” (In a writing class? You don’t say!)
We know language. Whether we’re discussing the etymology of our agency name or toying around with different ways to use “literally” in a sentence, we enjoy putting language to use and revealing both its secrets and idiosyncrasies. That knowledge and enjoyment comes from a deep appreciation for and understanding of the English language and its history. Two words, “legal” and “loyal,” share a surprising history – one that may shed particular insight into how we understand the concept of trust.
Every business has a history; you can read a bit more about the episodic history of LaFleur Legal Marketing, as an agency, here. But as marketing and content-creation experts, we also know how important words themselves can be. That’s why we spent some quality time investigating the history of the words that make up our moniker.