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The rise of artificial intelligence (AI) in marketing has sparked a wave of excitement—and, unfortunately, misconceptions. Many decision-makers are lured by the idea that AI can act as an “easy button” to solve their marketing challenges quickly and with little human oversight. But, as with many things that seem too good to be true, the reality is much more nuanced.
I had the honor of presenting at the Grand Rapids Chamber’s CEO Summit 2024, where we delved into the exciting intersection of human leadership and artificial intelligence (AI). For those who couldn’t make it or want a recap, here’s a rundown of what we discussed and why it’s so crucial for modern leadership.
Jump to:
• The basics of marketing strategy
• Your strategies should be human-centered
• Data, when used wisely, bolsters the human experience
You might be unfamiliar with the term “programmatic advertising,” but that doesn’t mean that these targeted ads are new to you. Most people have become accustomed to seeing programmatic ads on their search browsers, streaming platforms, and social media accounts. You might not know the term, but you know these paid ads when you see them.
If the social media juggernaut Facebook is ever going to slow down, it won’t be in 2021. According to their 2020 fourth-quarter report, there are an average of 1.84 billion daily active Facebook users, 2.8 billion monthly active users, and an increase of 11% and 12% year over year.
Growth strategies are vital to the ongoing success of your law firm, especially when you run a small law firm or medium-size law firm. However, most law schools don’t focus on the business of law, and it’s likely that you’ve never considered your approach to growth. After all, you’re busy practicing law and representing your clients.
You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it is. Done well, a law firm brand creates a memorable picture of your firm, builds trust with current and potential clients, and helps your firm stand out in the legal industry. So how do you effectively manage your brand and develop a brand identity?
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online?
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common.
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large number of irrelevant clicks, which will waste time and money and destroy your ROI (return on investment).