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Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service hours strengthen both our workplace and West Michigan. Not only that, but the LaFleur team makes it fun! I don’t feel like I’m working when we volunteer; I feel like I’m hanging out with my co-workers outside of the office while having a positive impact on those around us.
Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services!
Every month, a team member at LaFleur chooses a way for our organization to give back to the community and make a positive impact. In June, our content director Dave VandeWaa had a big ask for the team: donating blood with the Red Cross.
Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand.
Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized.
Absolutely not.
By now, most businesses know they need a content marketing strategy of some kind. “Content is king,” “content marketing is the new SEO,” and other catchy aphorisms have hammered that point home.
You’ve implemented a lead generation strategy to get more potential clients on your radar, and it seems to be working. Great news! Lead generation and list building are important facets of any good holistic digital marketing strategy.
Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other businesses are after: conversions such as phone calls, form fills, chats, and emails in which a potential client is making contact.
Sometimes, the scale of something can paralyze our powers of comprehension. For example, there are over 1 billion websites on the internet. Of those websites, only about 10 of them will show up on the first page of Google for any given search query – that’s 0.00000001%.