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Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success.

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to...

Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the concept, he replied – “Totally. They deserve all the credit.”