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A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent¹.

Most corporations are aware of the positive impacts of CSR and have already implemented these practices into their business. However, there is still a lot that can be done to incorporate key audiences, including employees, customers and other stakeholders, and build brand reputation. It’s imperative for companies to not only have CSR programs, but communicate the values and achievements of these efforts.

World’s Premier Business Awards Recognize Barwis in Female Entrepreneur of the Year Category as Her Company Celebrates 15^th Anniversary

PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns and 18 component categories that highlight top accomplishments in PR tactics.

Think of location-based advertising as a digital point of sale. It allows you to reach consumers or donors when and where they are most likely to make a decision and take action. As with many campaigns, when there is a clear call-to-action for consumers to vote, make donations, purchase products and more, inciting action is critical to achieving success.

This article was originally published in the Modern Wellness Guide in MediaPlanet. To view the original post, click here.

PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we are excited and honored to be among the finalists.

Placing the Patient at the Epicenter of Communications

We attended the ExL 12^th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and product awareness, education and engagement. One main take-away for us was the importance in building an authentic patient dialogue.