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How to Improve Your Online Reputation

These days, consumers are turning to the internet more than any other source to learn about brands and make purchasing decisions. In fact, according to a study by GE Capital, 81% of consumers say they turn to the web to do research before making a purchase. What if the information that’s floating around in cyberspace doesn’t necessarily paint your business in the best light? While you can’t completely control what’s said about you on the web, you can take measures to counteract and protect your online reputation. If you’ve had a few mishaps in the past and your online persona could use a bit of a makeover, here are a few tips to get you back on track.

5 Social Media Marketing Metrics You Should be Measuring

If you asked 20 marketing experts what the most important social media metrics are, chances are you’d get 20 different responses. The truth is, SMM is a very broad topic, and there isn’t a one-size-fits-all way to measure success. Yet, it’s critically important to understand what is (and isn’t) working so you’re not wasting valuable marketing dollars heading in the wrong direction.

5 Tips to Keep in Mind Before Using Social CRM Software

Once upon a time, businesses went out on a limb to embrace social media networks for sheer people power. There were obvious reasons for businesses to move to the social enterprise. Some of those benefits were loyalty, consumer support, brand building, awareness, and traction.

Twitter’s lead generation cards can be a lucrative source of really high quality sales leads for your organization.

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10 Easy Tips to Reduce Your Abandoned Shopping Cart Rate

If you’ve been in the online retail industry for more than a day, chances are you’re all too familiar with the dreaded abandoned shopping cart. Every time a prospect puts something in their online shopping cart and fails to complete the transaction, you’ve lost a sale. And it’s a real problem. According to Baymard Institute, the average abandonment rate across ecommerce industries is a whopping 67.91%.

Every new business strategy starts with a good idea. Before the preliminary budget talks, Gantt charts, and timeline-to-launch meetings, you have to convince your boss and other team members to rally around the right decision. Whether you’re the Referral Marketing Manager or an ambitious member of the marketing team, it’s probably likely that you (or your team) have a goal tied to revenue/sales.

Among the chill of cold calls and flurry of follow-up emails, nothing quite compares to the warm, fuzzy feeling of solidifying a beneficial customer relationship. It takes time to transform a lovely lead into a lifetime customer, so brands must prioritize great customer relationships.