Working Remotely in Application Development and Beyond
Whether you have been working remotely for years or this is a change of pace, it seems that every business has taken work home. But are they prepared to do so? ...
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Design & Messaging (2)
Connecting People to Their Passions: My Internship at a Marketing and Technology Firm
Fresh off the graduation stage, I spent my summer as an intern for Trellist® Marketing and Technology. With my sights set on an International Business career, this...
How to Create Videos That Grab Attention and Drive Engagement
Video content has made it possible for businesses to reach their target audience in cost-effective and innovative ways, and it can deliver serious ROI as part of your...
A Smarter Approach to Analytics: How to Deliver Better Insights and Faster Reporting
When it comes to analytics, the world of social and digital marketing can be wide and expansive, and it can be difficult to figure out what to focus on—which can mean...
Customer Experience as the Root of Marketing Strategy
In any successful relationship, trust is earned and kept through giving recognition to a partner on a regular basis. By staying connected to other people’s goals and...
Measurement Planning for Marketing Campaigns
“So, how did we do?” It’s a question marketers often ask each other at the end of a campaign. And, although it’s a good a question, we don’t always get the answer we...
Utilizing Email as a Testing Tool
Email is a relatively inexpensive tool yielding a high return that companies can use to gain insights into what their audience finds meaningful. This tool can also...
A 5-Step Roadmap for Your Web Development Project
So you’re about to start a project to build a new website. And by website I really mean any digital property, such as an ecommerce site, intranet, mobile app, etc....
Artificial Intelligence: The Good and the Bad
In July, we published an article on artificial intelligence (AI) in marketing called “The Future Is Now: AI-Driven Marketing.” AI is all around us these days; we...
The Power of Employee Ambassadors and Micro-Influencers
It’s no secret that achieving marketing success in today’s digitally-transformed world requires looking beyond traditional communications and media channels....