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Are Dynamic Search Ads Worth My Ad Spend?

    With year-end fast approaching and 2019 budget planning on the horizon, it’s vital you’re up-to-date on the latest buzz words and trends in the digital marketing world. In part one of two on dynamic ads, let’s explore if dynamic search ads are worth your hard-earned ad dollars.

What are dynamic search ads?

Dynamic search ads appear on Google search result pages, but differ from ‘normal’ PPC/search ads in that they …

Beware of Buying Online Ad Impressions

Pay per click display ads and pay per impression display ads are two primary methods of online, display advertising (‘display’ meaning banner ads, remarketing etc.) you might spend your hard earned money on and it’s important to know the facts. There’s usually a distinct difference in the effort put into a proper click-based display campaign relative to an impression-based display campaign.