Are You On Board?
The google bohemith is at it again and once more they are making a HUGE shift in how they rank your website. What does this mean for your dealership?
Transcript
Kevin: The google bohemith is at it again and once more they are making a HUGE shift in how they rank your website.
The past few years have been filled with talk of mobile, mobile, mobile. In fact, in 2014 overall mobile usage surpassed that of desktop digital consumption and due to that change google announced earlier this year that they were changing from a desktop first ranking algorithm to a mobile first ranking algorithm.
Since the beginning of ‘google time’ the googlebot has crawled your website through the ‘eyes’ of what a large monitor shows and has ranked your site and its pages for both desktop (large screen) and mobile (small screen) pretty much the same.
So, the big news … google is beginning to go to a ‘mobile first’ index or ranking formula.
What does it mean for your dealership’s website?
According to google webmaster analyst Gary Llyes, …
“Google will be updating the page speed ranking factor to specifically look at the page speed of your mobile pages when it comes to the mobile-friendly algorithm”
And here’s google’s product manager, Doantan Phan … “
If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.”
Nov 4, 2016 Doantan Phan | Google Product Manager
All InteractRV dealer sites are currently mobile responsive and the actual content on your larger page is the same as on your smaller page view, that is unless you’ve made the decision to customize it differently, so it’s important to make sure any changes you’ve made yourself do ‘pass the test’.
While some marketing agencies are trying to scare folks by focusing on the grade or score that testing tools like the mobile friendliness checker provide, it’s important to remember that a grade your site is given by one of these testing tools is really measured subjectively.
For example, let’s look at a grade and a suggestion made by google from their own testing tool. Notice how they give an F to this site, yet, if you look closely they are suggesting to remove the chat service and google-adservices conversion tracking code. In fact, one-third of the sites identified as needing changed in this suggestion are actual google sites themselves.
So, while many of their improvement suggestions are achievable, not all of them are practical and REGARDLESS of their suggestions, the absolute most important factor is SPEED.
Page speed is all about the SPEED .. meaning how fast does your page load compared to others you are competing against. If you have well optimized content on your mobile pages and it loads as fast or faster than your competitor … congratulations, no need for doomsday preparation.
Let’s get rid of the smoke and mirrors and run some real-time speed examples…
Let’s look at competitor a and b compared to an InteractRV dealer site. In samplings of home pages you can see that this InteractRV dealership site loads faster than either competing provider’s dealership site.
It’s easy to just test the home page, but remember only about 10% of your traffic ever hits your home page. Most of your guests visit your inventory detail pages. Once again, you can see that the InteractRV inventory detail page runs faster.
Again the InteractRV dealer site is faster than the dealer’s competition.
And just to compare with other well known online shopping sites, let’s look at how an InteractRV dealer site compares to home depot and amazon.
It’s easy to just test the home page, but remember only about 10% of your traffic ever hits your home page. Most of your guests visit your inventory detail pages. Once again, you can see that the InteractRV inventory detail page runs faster.
Again the InteractRV dealer site is faster than the dealer’s competition.
And just to compare with other well known online shopping sites, let’s look at how an InteractRV dealer site compares to home depot and amazon.