ALC - InteractRV

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The Lowdown on How SEO is Evolving

SEO isn’t just about getting a single keyword ranked well on a particular search engine any longer.  We still strive for that, but the whole process and scope of SEO is much larger now.  Beginning to understand this shift in SEO is critical to long term success with your RV Dealership website and online marketing strategy.

Google’s New ‘In Market Buyers’ Targeting

Google recently launched an exciting new targeting feature called ‘In Market Buyers’, which allows advertisers to market through the Google Display Network to people believed to be in ‘buying mode’. The feature uses site visitation habits and behavior to identify these audiences, and can be added to a campaign via the ‘interests & remarketing’ section of the ‘Display Network’ tab in the Google AdWords interface.