ALC - InteractRV

Achieving a standout customer experience while managing multiple dealerships with varying needs is no small feat. Dan Plumlee, Chief Marketing Officer for Walnut Ridge Family RV and Primeaux RV, faced these challenges head-on. His story of streamlining operations, cutting unnecessary costs, and leveraging RV-specific digital marketing tools highlights how innovation and the right partnerships can transform businesses in this unique industry.

Wilkins RV is the premier RV dealer in New York, with over 1,000 units spread across seven locations. They’re a third-generation dealer renowned for their wide...

RV dealerships continue to face daunting challenges. Inventory turnover doesn’t always move as quickly as anticipated. Mass marketing campaigns that once brought in new...

The RV market is changing, and so are its shoppers. The conventional marketing tactics that were so effective even just a few years ago, no longer resonate with modern...

Marketing to RV buyers requires more than a one-size-fits-all methodology. That’s because every shopper approaches and progresses through the buying journey a little...

A shopper is a shopper, is a shopper, right? While it’s true that the goal for all RV shoppers is to turn them into customers, their journey before buying isn’t always...

Finding a marketing partner that truly understands your needs and consistently delivers results is no easy task. Technology alone isn’t enough. You need expertise, a...

In the competitive world of RV dealerships, customer loyalty is an important part of running a successful business. With the right approach, your service, parts, and accessories departments can become powerful tools in nurturing customer relationships and creating repeat business. Here’s how to leverage these areas effectively to build customer loyalty.

In an exciting development for the RV industry, InteractRV has partnered with NTP-STAG, the renowned distribution and supply chain partner, to offer a revolutionary eCommerce solution: TurnKey eShop. Designed specifically for RV dealerships, this partnership marks a significant milestone in transforming how RV parts and accessories are sold online.

The RV buying experience is evolving. The traditional experience of browsing available inventory at a physical store, kicking a few tires, and haggling with an in-person sales representative have given way to a new generation of online-savvy buyers.