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How Wilkins RV Accelerated Success with InteractRV

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  Wilkins RV is the premier RV dealer in New York, with over 1,000 units spread across seven locations. They’re a third-generation dealer renowned for their wide selection of new and used RVs, campers, trailers, and toy haulers. But even industry leaders face challenges, especially in the digital age.

The Challenge

When Wilkins RV found themselves experiencing a significant drop in leads, web traffic and sales, they knew they were in need of an urgent solution. Wilkins RV wanted a provider who would be able to improve their online presence while also offering industry expertise and reliable support. Based on these needs, Wilkins RV turned to InteractRV.

The Solution

Recognizing the need for a hands-on partner, Wilkins RV turned to InteractRV. The results were almost immediate. Within just one month, leads surged by 52% and website traffic increased by 42%. These weren’t just short-lived successes; they represented the beginning of a sustained upward trajectory. Wilkins RV found comfort in InteractRV’s approach, which integrated transparency and reliability into every step of their strategy. Unlike their previous experience, InteractRV offered industry insights tailored specifically to Wilkins RV. Understanding the unique strengths and needs of Wilkins RV allowed InteractRV to craft a marketing plan that resonated with customers.
“InteractRV is honest… they’re more in tune to other dealerships, what’s working and can offer their real-life suggestions,” -Lisa Rockwell, Business Development Center Manager at Wilkins RV.

The InteractRV Difference

The key differentiator for Wilkins RV was the personalized service and industry expertise provided by InteractRV. Their strategy wasn’t just about implementing a one-size-fits-all solution. Instead, it was about understanding individual business priorities and crafting a plan that uniquely aligned with Wilkins RV’s brand. Lisa Rockwell highlights this, stating, “Working with [InteractRV]… You feel like you’re working with a marketing partner that gets you, understands you and it doesn’t seem so ‘cookie cutter,’ where I think a lot of other places are.” Another standout feature was the personal relationship established with a dedicated account manager. This single point of contact not only provided peace of mind but also ensured that any challenges faced by Wilkins RV were swiftly addressed, offering expertise and guidance every step of the way.

The Results

With InteractRV as their marketing partner, Wilkins RV continues to thrive. Their decision to make the switch has been validated by continued growth and the establishment of a robust digital presence that effectively engages their market. InteractRV’s solutions have proven reliable, transparent, and tailored to meet their specific needs. “You have the ability to make changes… or ask for changes and they will definitely see what they can do about it,” Lisa adds, emphasizing the flexibility and responsiveness of InteractRV.

Conclusion

Wilkins RV’s story exemplifies the impact of partnering with a marketing agency that values transparency, reliability, and industry expertise. For IRV customers, the takeaway is clear—InteractRV offers more than just marketing services; they provide a partnership that drives success. If you’re ready to transform your own digital marketing strategy with a partner who truly understands your business, reach out to InteractRV today. Let’s drive your dealership to new heights together. Read the Full Case Study Here