ALC - InteractRV

Consumer demand isn’t always consistent. Fluctuating buying trends, global financial dynamics, and other influences have a big impact on the economics of running a dealership, resulting in times of both boom and bust for your business.    During times of diminished interest when consumers are less inclined to buy, you have two choices. You can wait out the downturn and hope that the situation improves, or you can take matters into your own hands and turn up the marketing intensity to give shoppers more reasons to buy.    With digital marketing , you don’t have to take the passive approach—relying on your website and word of mouth alone to bring customers back. You can take control of consumer demand to maintain sales and reach your revenue goals.   This article will help you identify and prioritize your marketing needs in an ever-changing and inconsistent market. It will outline ways you can reach, re-engage, and convert shoppers to keep consumer demand more consistent through the following topics:    

• The Basics of Digital Marketing 
• Finding the Best Digital Marketing Strategy for Your Dealership  
• Digital Marketing Strategies  
• Search Engine Optimization 
• Search Engine Marketing  
• Social Media Marketing  
• Targeted Digital Advertising 
• Automated Email Marketing 

 

The Basics of Digital Marketing 

   

If you’re like most RV dealerships, coming up with good, engaging daily content is probably the hardest part of using Facebook. That’s assuming you already know when and how often to post.

Facebook is the largest social media network in the world with well over 2 billion active monthly users. If you are not posting engaging daily content and selling the RV lifestyle, you are not doing your RV dealership any favors.

   

Thousands of RV shoppers visit your website and look at your inventory because of the time and money you are putting in to get these shoppers to your “digital dealership”.

Your website does a great job of showing shoppers what RVs are in stock and how to contact you, but how can you get more website visitors to call you or fill out a form? We’ve created a “secret weapon” for you. 🙂 With GAP Marketing, you can 

   

Households are cutting the cord from traditional cable at record pace by moving toward digital streaming services like Netflix, Hulu, and Amazon. Which for savvy businesses such as your RV dealership, these streaming options present exciting new ways to reach and connect with RV shoppers.

Lately, much has been said about Schema, both fact and fiction. Some purveyors have gone as far as claiming it to be the ‘silver bullet’, the end-all-be-all to organic...

    Last week we uncovered  why blogging is vital for your SEO, and today we’ll look at another hot topic, third-party reviews.

What’s a ‘third-party review’?

A third-party...

    In weeks past we’ve discussed  dynamic search and  display  ads to help you stay up-to-date on the latest digital trends and buzz-words. Today we’ll depart from paid ads...

    Last week we analyzed  dynamic search ads to help get your 2019 budget planning off on the right foot. Today we’ll look at the other side of the coin and dive into...

    With year-end fast approaching and 2019 budget planning on the horizon, it’s vital you’re up-to-date on the latest buzz words and trends in the digital marketing world. In part one of two on dynamic ads, let’s explore if dynamic search ads are worth your hard-earned ad dollars.

What are dynamic search ads?

Dynamic search ads appear on Google search result pages, but differ from ‘normal’ PPC/search ads in that they …

Google+, launched in 2011 as Google’s attempt to compete with Facebook, announced yesterday it’s shutting down. Google cited low consumer adoption and a security breach...