Getting 90% of people to agree on anything is a huge challenge—it’s as close to consensus as you can reasonably expect to get. So when the data shows that 9 in 10 people want the ability to track their last mile delivery orders, delivery businesses need to take notice. For reference, that’s the same percentage of people who use seatbelts in the US. Saying that everybody is on the same page here is only a tiny exaggeration.
When it comes to ensuring successful last mile deliveries, equipping your drivers with the right technology is paramount. But figuring out exactly what that technology should look like can seem daunting. Does every truck need to be equipped with telematics devices? Should all of your drivers have a separate GPS app for trucks? What’s the right balance of technologies?
Let’s picture a hypothetical scenario: it’s 6 o’clock on a Thursday and somebody walks into your showroom. They’re desperate for a new couch, and they demand to have it delivered tomorrow. The next day’s routes have been finalized already, so you have a dilemma. You can try and shoehorn this order onto a truck route that’s already set—potentially risking late deliveries to other customers on the route and potential knock-on effects—or you can disappoint this customer and lose out on a sale.
Ask yourself this: if route accounting sounds like a boring topic, what if it actually held the key to unlocking a raw, unfiltered view of your business’s true health?
At first glance, route accounting might seem tedious or purely operational. But even a short exploration into its possibilities reveals how essential it is for any VP of Logistics to make smarter, faster, and more profitable decisions.
Between 2018 and 2023, last mile delivery costs went from 41 percent of total shipping costs to 53 percent. The equivalent data for 2024 and 2025 isn’t available yet, but even in 2024 retailers were already reporting that costs were higher than the previous year—and 85% of those retailers said that reducing costs was their top last mile priority.
One of the trends that seems to crop up on predictions lists year after year is the increasing automation of warehouses and distribution—usually via robots or co-bots, and increasingly involving the use of AI.
But let’s be real: how many logistics organizations out there right now would be able to capitalize on robotics or other new forms of automation if they were magically made available right now?
A text widget, a dashboard that integrates visibility across all carriers — owned and contract — plus enhanced store pickup and will-call functions give shippers powerful new tools to enhance customer experience.
When it comes to understanding the real cost of delivering goods, most businesses struggle with attribution. It’s easy to lump together expenses that aren’t directly tied to delivery—or worse, miss out on major contributors altogether. That’s why a methodical approach to fleet management cost analysis is so important. Without a clear structure, you risk skewing your view of profitability, making decisions based on incomplete or misleading data.
At DispatchTrack, innovation isn’t just a milestone—it’s a continuous mindset. With our April 2025 release, we’re introducing a powerful set of features designed to meet the ever-evolving challenges of modern last mile logistics. These updates reflect our ongoing mission to deliver smarter, faster, and more connected experiences for our customers, their teams, and the end recipients.
From enhanced pre-delivery engagement tools to deeper visibility into outsourced deliveries, this release is packed with updates that help businesses simplify operations, elevate customer experiences, and gain tighter control over every mile.
Pop quiz: What’s the hardest part of the logistics process to optimize?
It could easily be last mile routing—the number of parameters that have to be factored into most delivery routes can make the process virtually impossible to get right by hand. Conversely, it might be warehouse management—it’s a delicate balancing act across the board, and it’s where the foundations of many logistics strategies are put to the test. Or is it simply gaining logistics visibility across the entire supply chain?