Michigan-based retailer leveraged DispatchTrack’s logistics prowess to restore delivery standards and protect brand reputation across 47 retail locations
CAMPBELL, CA – May 28, 2025 – When ABC Warehouse—a trusted name in appliances, furniture, electronics, and home goods for over six decades—realized that declining service provided by their 3PL partners was putting the company’s reputation at risk, they turned to DispatchTrack to regain control over deliveries.
There are few things more powerful than a brand. When a prospective customer needs a new widget and the first thing they do is type the name of your company into Google, you’ve achieved something that the vast majority of businesses around the globe struggle with. Even if you’re not in that situation—if you’re in a cutthroat industry where everyone is competing on price and service levels—you rely on the strength of your brand to power your business.
According to more than 60% of consumers, the best thing about a great delivery experience is arriving on time. In business-to-business use cases, that number is probably even higher. And yet, at least as of a few years ago, nearly half of big and bulky deliveries didn’t arrive on time. Even as the industry has improved its track record, that’s still a lot of late deliveries to account for.
When FedEx recently launched picture proof of delivery in Malaysia, they felt it was newsworthy enough to tell the world about it. That should tell us two things: 1) that providing “peace of mind that packages have been delivered” is important to them, and 2) that they, as a public company, expect rolling out this technology to either make or save them significant amounts of money.
When businesses select their last mile logistics software, last mile delivery mobile apps can often be something of an afterthought. In fact, with some legacy solutions, you may have to integrate a completely separate mobile application altogether. But if you’re a delivery business, drivers are the face of your brand—which is why it’s so important to provide them with the right tools for the job.
One-of-a-kind mobile technology empowers drivers with AI-generated voice guidance for the last 50 feet, improving efficiency and customer satisfaction
In logistics, conversations around artificial intelligence almost always revolve around high-level forecasting, predictive analytics, or centralized decision-making. AI gets positioned as a tool for planners, dispatchers, executives—everyone but the people actually doing the deliveries. But we’ve always believed that if AI is going to be a game-changer in logistics, it has to work for the entire operation. That includes the drivers.
If you’re in the delivery and logistics space—and particularly if you utilize telematics devices in managing your fleets—you may or may not be surprised to learn that we’re in the era of Telematics 4.0. Telematics 4.0 “signifies a shift towards intelligent, interconnected systems,” with an emphasis on enhanced levels of connectivity and the increasing use of AI and machine learning.
Last mile deliveries are rarely as simple as you want them to be. In a perfect world, a delivery driver would load up their truck at the beginning of the day, visit every delivery site in an efficient sequence, and come back at the end of the day with an empty truck and a wake of satisfied customers. This would simplify life, and it would be easy enough to optimize.
In a recent HubSpot report, sales productivity tools were ranked second (behind only sales management tools) in terms of the best ROI for sales-related technology. We’d argue that anything that enables sellers to spend more time selling and less time on other tasks should fall into that category—meaning that the potential ROI for a sales rep route planner is potentially quite high.