Who Owns Social Recruiting: HR or Marketing?
So, who should own social recruiting within an organization? Yes, the question is a bit controversial. But it’s a valid one, and one that comes up more often as talent acquisition results become increasingly dependent on employer brand strength and appeal.
It’s a question that Protection 1–the largest full-service security provider in the US–had to answer when launching their first social recruitment program. With about 300 open requisitions per month, the company had observed that the traditional job boards they relied on were not providing enough qualified candidates. They sought a better alternative, and they soon decided to expand their hiring efforts using social media.
So far it’s a pretty straightforward case, much like the start of our other client success stories. But what makes them different is their decision to have their marketing team own and manage the effort.
Related: Read the full Protection 1 Case Study