ALC - CareerArc blog

Ah, retention. 2021 saw employee turnover go through the roof. Between the Great Resignation and Covid, talent acquisition has faced practically unparalleled challenges over the past 12 months.

“All social media hiring strategies are created equal,” said no one ever. Every strategy is different, tailored to your industry, your EVP, and your recruiting needs and goals. But no matter who you are or what strategy you’re using, if you’re engaging in these 6 common mistakes, you’re just wasting your own time.

We’re just gonna put this out there: social media captions matter when it comes to social recruiting, in a really big way. Captions are your opportunity to explain why your candidates and audience should care about your jobs and employer brand. They’re your chance to influence the conversation and craft a message that lasts.

Here’s something we’ve talked about before: social media recruiting nets you more qualified candidates. We’ve explained about how social media allows you to speak to passive candidates (candidates not actively looking for a job), and how social recruiting lets you share your employer brand to find candidates that fit better with your culture, values, and mission.

Let’s chat about boomerang employees.

Nothing hurts quite like an employee quitting. You put so much time into finding them; hiring them; training them–and then they leave, and you have to do it all over again. But it doesn’t have to be that way. While resignation is definitely unavoidable, there are steps you can take to boost employee retention.

We’re just going to come out and say it: you need to start using social media to hire employees. Especially now.