ALC - CareerArc blog

When it comes to automating vs. manually running your social recruiting strategy, there are pros and cons to both sides. And to be fair, automation isn’t always the way to go. There are many companies out there that control every aspect of their social media recruiting strategy in-house. But for others, investing in a social recruiting platform isn’t a choice anymore–it’s a necessity.

So you’ve heard about social recruiting, but you’re not convinced. Does it really work? With all the talent acquisition strategies out there, should you really be investing in recruiting on social media? Rather than trying to convince you one way or the other, we figured we’d gather together as many social media recruiting statistics as we could find and share them with you.

Here’s something we can all agree on: today’s recruiters have their work cut out for them. Though every company and industry is different, recruiters face three general challenges today: 1) Needing to fill a record number of roles, 2) An overall difficulty in finding qualified candidates for those roles, and 3) having less and less time to do so.

Healthcare recruiting is facing a set of unprecedented challenges right now. Demand for healthcare staff is on the rise, especially in the US, but the labor force is shrinking. Long hours, burnout, and a particularly challenging few years have caused many healthcare professionals to consider other industries, and the competition to hire those that remain is fierce.

If you’re uncertain about the importance of employee advocacy on social media–in other words, turning your employees and recruiters into employee advocates and brand ambassadors on social media–you’ve come to the right place.

You know that classic image of one person trying to catch a whole bunch of pieces of paper flying away from him? Hiring across multiple locations can feel like that. Trying to juggle the task of recruiting, let alone increasing candidate engagement, for multiple different positions across so many different states, or continents, can be, quite simply, exhausting.

If there’s one thing we all have in common, it’s that we want to see better and faster recruitment results. Today, talent acquisition and recruitment marketing teams turn to a host of tools and channels to generate those results. One of those go-to channels is paid advertising–or as we say in recruiting–recruitment ads or job ads. Need to fill more positions? Buy more ads and bring those candidates to you.

As every talent acquisition team knows, leveraging social media for recruitment isn’t easy. You have to figure out what to create, how to create it at scale, and–perhaps hardest of all–how to publish it with adequate reach and frequency to make an impact. For many companies, effective social media recruiting at scale soon becomes a pipe dream. It’s just too much work, and they’re already overworked and understaffed.