ALC - CareerArc blog

Created in 1995 to celebrate the contributions of excellent employees, Employee Appreciation Day is held each year on the first Friday in March, which this year falls on March 5. In addition to providing an opportunity for employers to recognize and value their workforce, Employee Appreciation Day also is a great way to attract new talent. Who wouldn’t want to join a company that publicly praises its team?

February is Black History Month, and for these CareerArc clients, it’s a time for observation, celebration, and meaningful change. By taking demonstrable action on their diversity pledges, these companies are helping to create a more diverse, equitable, and inclusive society by supporting Black communities, leaders, and businesses. Diversity pledges work not only to uphold a commitment to greater inclusion, but they also help to attract top-tier job seekers.

The pandemic continues to leave its mark on the global economy and cause many businesses to pause operations, scale back their workforce, and even halt hiring completely. However, for many essential businesses–and the essential workforce they employ–day-to-day operations must go on and, for many, hiring for essential roles has never been more challenging. The pandemic has shone a light on those whom we rely on to provide vital care, goods, and services and who do so in the face of heightened risk and exposure.

When 20,000 hiring managers were surveyed about their new employees, they revealed that 46% of their new hires failed within 18 months. The reason? A startling 89% failed because of attitude or personality issues, which is often referred to as “culture fit.”

How can companies build community when employees can’t be physically together? Despite the challenges of COVID-19 and remote working, many organizations have discovered that online positivity goes a long way. These companies create a sense of belonging by showcasing their employer brand on social media. 

The healthcare industry continues to be one of the largest source of jobs in the U.S. The Bureau of Labor Statistics anticipates healthcare and related roles to account for 18 of the 30 fastest-growing occupations through 2028, making recruitment a priority for many primary care and specialty hospitals. With so much change and growth in the field, healthcare recruiting, in particular, must be strategic and efficient.

Having trust in a brand is a critical factor for both individual consumers and business customers when they consider making a purchase. In fact, according to the 2019 Edelman Trust Barometer, 81% consider brand trust a deal-breaker for buying decisions. That’s why branding is such a key consideration when making long-term marketing plans and enacting their day-to-day initiatives. Yet some companies neglect to realize that in their focus on the corporate brand, they are neglecting or even missing an important component: their employer brand.