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Now amid the digital age, the need for generating enormous volumes of content has exploded. From marketing materials to website localization, blogs, white papers, news & research articles, manuals, and so much more, many organizations and businesses (and consumers) are struggling to keep up with the seemingly insatiable demand for new and engaging content.
Your marketing team has been working tirelessly on developing catchy and alluring content over the last several months for your imminent global marketing plan. Now, one of the final steps is translating all of that content, perhaps into Spanish, Chinese, Arabic, or even Swahili.
When you’ve finally found the perfect language service provider (LSP) to work with you on your organization’s foreign language translation needs, the next step is how to go about setting your translation partner up for success. If you take the time to develop a plan and institute some fundamental processes, you will be well on your way to establishing a successful and long-term relationship.
A frequent point of confusion for many translation clients relates to “certified” translations. In the translation industry, the word “certified” can refer to different things. For example, a “certification” can be a document attached to a translation for use in a legal proceeding, or a translator or interpreter themselves possessing some form of “certification” that validates their competency. Since this has confused many clients, we’re going to explain what is a “certified” translation.
If you’re an old hand when it comes to working with translation services providers, you have almost certainly worked with a translation project manager. For most clients, the interaction is relatively superficial, and the project manager (PM) is simply the person to whom you send your translation project and then sends back your completed translations.
As the world economy becomes more globalized and interconnected, the amount of content for which translation services are necessary is growing exponentially along with the entire language services industry. Whether you are looking to expand your business overseas, file patent applications to protect your intellectual property overseas, or handling high-profile international litigation, you undoubtedly will be dealing with huge amounts of content.
In today’s ever-changing and fast-paced digital landscape, technology plays an ever-increasing role in our daily lives. From how we listen to music, search for information, and even market and sell products and services, technology has revolutionized the way we live, interact, shop, and so much more. Following the global technological trend, the procurement and production of translation services are no different. While one may assume that translation is simply a matter of typing words on a screen, one may then wonder, why do you need technology in translation?
A corporate website translation can take your business to the next level, allowing you to accommodate, inform and expand your audience and market share. Whether it’s the high-tech millennial generation or just your average savvy business person, people all over the world are hitting the web to find information and vendors.