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Is your company poised to leap into overseas markets? From the acquisition of weakened companies to selling products overseas, there are many pathways to international business, and American companies are leaping at the chance to “go global.” For instance,ABC News has reported on the uptick in American-made products being exported overseas. As ABC writer Sharyn Alfonsi points out, “For the first time since the 1930s, U.S. manufacturers have an advantage in exports.” Fracking and an overall increase in domestic extraction have pushed down American energy costs, and American labor rates are more competitive than they have been in decades. If your company has survived the Great Recession, expanding into overseas markets is a logical next step – not to mention an enormous opportunity.

We are proud and excited to be named a finalist in the 2012 SBEAs – come support us Thursday as we find out who wins each category!

“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked toadapt, rather than transcreate, a document. Regardless of which of these synonyms is used, much more than just a word-for-word translation is required. Business translation services that offer transcreation must add creativity and an appreciation for nuance to the already challenging job of translation.

“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked to adapt, rather than transcreate, a document. Regardless of which of these synonyms is used, much more than just a word-for-word translation is required. Business translation services that offer transcreation must add creativity and an appreciation for nuance to the already challenging job of translation.

Globalization market research leader Common Sense Advisory recently released an infographic that every business translation service will find fascinating. If you’re interested in expanding your business into overseas markets, perhaps through website translation, you’ll also want to review the amazing statistics contained in this infographic, which we delineate below.