From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing investment (ROMI) has been evolving as fast as the collective intelligence (CI) and its technology throughout history. So, living in the Information Age has given a plethora of advantages for companies to thrive in.
The foundation of our business lies in our ability to deliver measurable value to our customers. It's the reason customers buy the service, and it's the reason customers stay with us. All Sellforteans play a role in delivering customer value. While TV cameras often zoom into the scoring of a goal, it is important to understand that each pass that happened before it were critical in making the goal happen.
The foundation of our business lies in our ability to deliver measurable value to our customers. It's the reason customers buy the service, and it's the reason customers stay with us. All Sellforteans play a role in delivering customer value. While TV cameras often zoom into the scoring of a goal, it is important to understand that each pass that happened before it were critical in making the goal happen.
The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.
The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.
Updated 2024-02-08.
We’re excited to announce that we will be attending OMR22 on May 17-18, 2022! Come and meet us at the industry event of the year a tour booth A4 F17-F18 and see our presentation “Always-on Marketing Mix Modelling” with C&A’s Maik Kleinschmidt.
In 2020, World Federation of Advertisers conducted its largest global study to date , surveying 683 leading marketers from over 30 countries together with a global market research agency 2CV . The goal was to find out what are the biggest challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s. The massive research defined three core categories:
If we’d look marketing industry from a helicopter perspective, historically, data hasn’t been in a center of attention.
If we’d look marketing industry from a helicopter perspective, historically, data hasn’t been in a center of attention.