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From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing investment (ROMI) has been evolving as fast as the collective intelligence (CI) and its technology throughout history. So, living in the Information Age has given a plethora of advantages for companies to thrive in.
From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing investment (ROMI) has been evolving as fast as the collective intelligence (CI) and its technology throughout history. So, living in the Information Age has given a plethora of advantages for companies to thrive in.
ROMI. This little acronym has been trending on a global scale, demonstrating that it is one of the most important calculations when it comes to business.
For decades, traditional media marketing has been a major driving force and a titan in outbound marketing. It has provided us with tangible, physical material that just somehow speaks more than discredited pop-up ads. From direct mail and business cards to brochures and billboards, conventional media types have adapted and come a long way, even in the digital age.