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From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing investment (ROMI) has been evolving as fast as the collective intelligence (CI) and its technology throughout history. So, living in the Information Age has given a plethora of advantages for companies to thrive in.
From town criers and medieval print to ad men and the first TV advertisement, marketing ROI or return-on-marketing investment (ROMI) has been evolving as fast as the collective intelligence (CI) and its technology throughout history. So, living in the Information Age has given a plethora of advantages for companies to thrive in.
If we’d look marketing industry from a helicopter perspective, historically, data hasn’t been in a center of attention.
If we’d look marketing industry from a helicopter perspective, historically, data hasn’t been in a center of attention.
In the good old days, half of your marketing money were wasted without full certainty of which half is which. Nowadays we can get much closer to the truth – what is the exact ROMI – but what does this acronym mean in practice and why is it so important for results-driven marketers?
In the good old days, half of your marketing money were wasted without full certainty of which half is which. Nowadays we can get much closer to the truth – what is the exact ROMI – but what does this acronym mean in practice and why is it so important for results-driven marketers?
ROMI. This little acronym has been trending on a global scale, demonstrating that it is one of the most important calculations when it comes to business.
Ok, so you put in the time and effort (and, let’s face it, blood, sweat and tears) into a kick-ass marketing plan, executed on it, sending multiple, beautifully crafted, media types out into the world across multiple media channels — all in the hope that it would win customer’s hearts and (hopefully) wallets.
Ok, so you put in the time and effort (and, let’s face it, blood, sweat and tears) into a kick-ass marketing plan, executed on it, sending multiple, beautifully crafted, media types out into the world across multiple media channels — all in the hope that it would win customer’s hearts and (hopefully) wallets.