Automatic differentiation (AD, also called algorithmic differentiation) is an algorithmic approach to automatically evaluate the gradient of functions that are implemented as computer programs.
Automatic differentiation (AD, also called algorithmic differentiation) is an algorithmic approach to automatically evaluate the gradient of functions that are implemented as computer programs.
One of the least pleasant tasks in marketing is determining which campaigns (and parts of each campaign) are bringing home the bacon (and which ones leave you empty-handed). This is usually due to the task at hand being quite laborious, the tools developed for specific channels and not for a holistic approach, and the outcome ending up too cryptic for actionable next steps.
One of the least pleasant tasks in marketing is determining which campaigns (and parts of each campaign) are bringing home the bacon (and which ones leave you empty-handed). This is usually due to the task at hand being quite laborious, the tools developed for specific channels and not for a holistic approach, and the outcome ending up too cryptic for actionable next steps.
To solve problems in the real world, one should choose the most appropriate approaches and tools available that are practical to use and hopefully general enough to productise. That said, a Bayesian toolbox can bring benefits by having a consistent framework to model unknown quantities, incorporate prior information, and, depending on the inference engine used, diagnose model fit to data.
To solve problems in the real world, one should choose the most appropriate approaches and tools available that are practical to use and hopefully general enough to productise. That said, a Bayesian toolbox can bring benefits by having a consistent framework to model unknown quantities, incorporate prior information, and, depending on the inference engine used, diagnose model fit to data.
In the good old days, half of your marketing money were wasted without full certainty of which half is which. Nowadays we can get much closer to the truth – what is the exact ROMI – but what does this acronym mean in practice and why is it so important for results-driven marketers?
In the good old days, half of your marketing money were wasted without full certainty of which half is which. Nowadays we can get much closer to the truth – what is the exact ROMI – but what does this acronym mean in practice and why is it so important for results-driven marketers?
I’m sure you’ve heard the news by now: Cookies and cross-site tracking technologies that have been used across the internet to collect details of the audiences, monitor conversions, retarget and more are being banned for good. The events started to unfold earlier this year, when Google stated that it’s going to remove third-party cookies from Google Chrome, predicted to happen sometime in 2022.
I’m sure you’ve heard the news by now: Cookies and cross-site tracking technologies that have been used across the internet to collect details of the audiences, monitor conversions, retarget and more are being banned for good. The events started to unfold earlier this year, when Google stated that it’s going to remove third-party cookies from Google Chrome, predicted to happen sometime in 2022.