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With more than 500 million users, LinkedIn is one of the largest social media networks on the web. Whether you’re looking for new employees or trying to find new clients, your law firm should be utilizing this platform.
If you’re not familiar with search engine optimization (SEO) best practices, you may never have considered how your headlines influence your organic search rankings or blog performance. Instead, you’ve probably done your best to write clever, engaging headers that you hope will resonate with your readers. But even the most brilliant headline might never be read if it isn’t properly optimized for search.
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large number of irrelevant clicks, which will waste time and money and destroy your ROI (return on investment).
What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter Stuart articulated to define pornography: You know it when you see it. If you genuinely believe the digital marketing content you’re publishing is high in quality, then there are probably plenty of people who will find it helpful.
For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance carriers, etc.), open enrollment is like Thanksgiving, Christmas, and the Super Bowl all rolled into one — except with more planning and less cheer.
We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all.
Lawyers are constantly writing documents, briefs, and memos, so they’re familiar with writing great content for the legal sphere. Yet, while you might be a skilled legal writer, marketing content requires a different set of skills. Keep reading to learn how you can improve your website content and generate and convert more client leads below.
Your web content management system (CMS) is the backbone of your digital presence. It is the framework upon which your website content is created, uploaded, and explored.
“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun “amatore” — “lover.”
As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with a lot of hostility—usually on the first day of class when I ask each student to explain why he or she is taking my class. While about half of them say, “to get an A” (that’s a criticism of our society for another day), I’m also met with my fair share of shrugs and plenty of students who simply say “because I have to.” Naturally, there are always a few Goody Two-Shoes who try to parade their virtue by saying, “to learn more about writing.” (In a writing class? You don’t say!)