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ironcore

Blogs, content strategy, BRG Communications

Tune into Podcasts to Amplify Your Brand

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving that no matter what industry sector your brand falls, your message can find a home on this medium.Are you tuned in to podcasts when it comes to amplifying your brand? You should be. More than 57 million Americans listen to podcasts every month and of those listeners, the majority are affluent and educated consumers who are more likely to consume ad-free or ad-light media.Here’s how you can tune in to podcasts and leverage them to reach your audiences:• Make Like Blue Apron: Ever wonder why it seems like every podcast plays ads for brands like Blue Apron, Casper and MeUndies? It’s because they’ve figured something out: while their target audience of educated, high-earning millennials are fast-forwarding commercials on TV (or cutting out cable entirely) and turning the page on print ads, they’re listening to ads on podcasts and building a relationship with brands in an intimate setting over hundreds of episodes.

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Blogs, health and wellness communications

Choosing a Study that Won’t Flatline with National Medical and Health Reporters: 5 Determinants of a Media-worthy Research

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much longer than the poster presentation. What are the common denominators of the studies that get the attention of health and medical reporters? That’s an important question for medical association communicators who need to make the call on which studies to promote from their organization’s journal or medical meeting.To answer that question, here are five determinants of “media-healthy” research to help navigate which studies you choose to promote:Note: At least two of the five items listed should be met in the study research.• Large Audience Impact
Is there a large and diverse patient population that will be impacted by the study? Consider whether the study addresses issues that affect many, such as heart attack, stroke, diabetes, breast cancer, heart disease or even chronic fatigue.

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Blogs, BRG Communications

Ask “What If?” Before Your Next Annual Conference

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act quickly, respond to key audiences efficiently, minimize fallout and help refocus attention back to the positive aspects of your meeting.That’s why your communications team needs to be prepared for any scenario when planning their annual meeting media strategy.“What if” … a natural disaster occurs, food poisoning breaks out at the event, or even indictments for members of your executive leadership team are announced? Or more commonly, “what if” … a media outlet breaks an embargo, attendees tweet hostile comments and feedback about the show, or a negative story about new data released at your conference comes out? Lastly, “what if” … your communications strategy isn’t equipped to help you respond to any of these scenarios?Here are five actions to make sure you successfully play the “what if” game and win at your next annual meeting:

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