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Last night Google announced the end of Google Reader, a very popular RSS aggregator service. Today we want to share with you why this is such a big deal and give you some next steps so you can keep reading your online news in one place.
There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward.
Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic.
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become noisier. In part, that’s true. Many business professionals are cutting through the noise by creating private groups to connect with people that matter the most. The most useful private networks are comprised of people who share the same goals or interests in the spirit of collaboration. Many of these groups have rules of conduct and are invite-only. Some are set up to be secret, and are therefore unsearchable on Google.
Did you know that one out of every four deaths is caused by heart disease? February is Heart Health Awareness month, and we believe it’s important to do our part in creating awareness.
Today, in celebration of long time BRG client National Center for Healthy Housing (NCHH) and its 20th Anniversary, we are going to tell you a story about a journalist who uncovered an epidemic of epic proportions. His story sparked the healthy homes movement in the United States and paved the way for the work NCHH does every day keeping families safe and healthy within their own homes. As we communications professionals know, media has influence and their power can bring issues to light and ignite positive change in the way people live. This was one of those times.
Unless the current trend is reversed, our country will see a growing ethnic and racial disconnect between those who receive care and those who provide that care. – U.S....
Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known as the companion device, is a reality and an opportunity. If you are a public relations or social media pro working for a brand, the time to pay attention to the second screen is now.
There’s a new kid on the social media block. Vine, brought to the world by Twitter, is a new mobile social network that lets you create and share short looping videos. Just like Twitter, it is about constrained creativity. Twitter allows for 140 characters, and Vine enables users to share 6 seconds of video. It’s pretty fun, but is it the next big social network for brands?
Healthy Living involves creating and maintaining health: a state of complete physical, mental and social well-being – not merely the absence of disease or infirmity – World Economic Forum’s Healthy Living Initiative
When you think about the 100s of global leaders convening in Davos, Switzerland this week, wellness may not be the first topic that comes to mind. Yesterday for the top global leaders of government, business, and academics converged for The World Economic Forum Annual Meeting, and healthy living made the agenda. The WEF released the Charter for Healthy Living Report in conjunction with the annual meeting. It revealed that over the next two decades non-communicable diseases (NCDs), also known as chronic diseases, are expected to cause a global loss of $47 trillion.