A good-looking website is one that just “feels” cohesive – like it’s all pointed in the same direction, or telling a consistent story from page to page. Part of that consistency is due to consistent alignment. Things don’t have to all be in a single column aligned to the left to be technically aligned, as we’ll discuss how balance can lead to alignment even when things aren’t symmetrical.
Whether you’re aware of it or not, people can tell a “good” website design from a “bad” one. In fact, they may not know what it is about a specific design, layout, color scheme, etc. that makes your competition stand out as a premier provider of services, but they can feel it regardless. What causes this sixth sense of quality? More likely than not, it’s proper use of the fundamental principles of design. When you learn what makes design eye-catching and easy to understand, you’ll never see another website, billboard, or product display the same way again.
What’s the big deal with Search Engine Optimization (SEO)? Over here at Digital Limelight Media (DLM), we talk a lot about SEO and optimizing your digital marketing strategy to ultimately drive leads. But how do we get from writing a blog or utilizing meta titles and descriptions to seeing a patient in the office? The answer lies in organic search results. So what are organic search results and why are organic search results important?
We’ve all been there. Desperately scouring the internet for the answer to our burning question. Suddenly you find an article with the crucial information you need! But something’s not right. Cultural references are old. Stats out of date. Charts with aged graphics. You glance at the date and there it is, “Published February 23rd, 2005.”
If there’s one thing to know about successful businesses in 2022, it’s that email marketing is a must. Email marketing lets you send customized, branded content directly to your patients – especially those who fit specific demographics and have the highest chance of visiting or revisiting your products and services. Automated email marketing can do a lot – from sending out eblasts to newsletters to appointment reminders – but as with anything, it’s important to have the right tool for the job. There are a variety of different email marketing platforms available, and it can be hard to know which one is right for your needs. Here’s what to know about the leading email marketing platforms and how they can help boost your business.
Social media profiles are an exceptionally efficient way to increase brand awareness and humanize your practice, just to name a few benefits of having an active social media account. However, what separates a good social profile from a terrific one hinges on several key factors. Is your social media game up to date and performing to the best of its ability? Let’s find out.
In just the last 10 years, things have changed dramatically in the social media landscape. A vast majority of potential patients now carry super-powered computers in their pockets at all times, capable of high-resolution video and image capturing, lighting-fast sharing capabilities, and in an increasingly online culture that value the latest and greatest trends when it comes to aesthetics and wellbeing.
Are you a medical practice leader who’s sick of seeing slow growth in revenue and new patients? It may be time to turn to a trusted medical marketing consultant to help you get your strategy on track. Consultants are like practices in that no two providers of service are alike. This means you have a great opportunity to meet a consultant who perfectly matches your goals and idiosyncrasies to achieve what you aren’t able to achieve on your own.
Having a healthcare marketing strategy is a must when it comes to bringing in new patients. And having a healthcare marketing agency is essential when it comes to growing your practice and making sure it lasts. The reality is that the healthcare field is more competitive than ever, so having the right marketing team by your side can make all the difference. If you’re still shopping around for a digital marketing agency, it can be hard to know what to look for. There are a few key things to keep in mind when hiring a healthcare marketing agency, so here’s a checklist as you begin your search.
Print media has been around for hundreds of years thanks to the invention of the printing press around 1436. Over the next 600 years, print media has developed as a primary source of news in the form of newspapers, magazines, books, posters, billboards, and other printed materials. However, there has been a recent shift in the popularity of print media due to the growing popularity of digital platforms like Facebook, Instagram, and Twitter. While more and more people are consuming information electronically, print media is still relevant, and even has some distinct advantages over digital media. Read on to learn more about how print media can still benefit your business.