Growing your practice involves bringing in new clients while keeping the ones you have. Customer retention is based on customer loyalty, which leads to referrals and news of your business spreading by word-of-mouth. Here are seven ways to boost customer retention and earn yourself some free marketing.
Videos provide a fun and engaging alternative to blogs and other written content. Audiences love to see something new and exciting, and videos are a great opportunity to promote your brand, services, and company life. When preparing to film your video, it’s important to consider your plan, the production, and what type of video you want to shoot. At Digital Limelight Media, we can help walk you through this process.
Social media is no longer just for teens – about 90% of Instagram users follow at least one business account on their platform. Facebook, Twitter, and TikTok are three other big-name social media platforms, all of which can help you grow your brand and reach out to a wider audience.
As technology continues to develop, so does the software that keeps your electronic health records secure. Even with a simple phone call to schedule an appointment or follow-up after a procedure, there are several legal regulations in place that keep calls encrypted and your business compliant.
With social media becoming more popular every day and new platforms developing, it is important to make sure you have consent when posting photos of other people, especially when dealing with sensitive medical content. One of the best ways to get consent and secure your business is by using a photo release form.
If you’re like many medical practices throughout the US, it can feel like you’re constantly researching and adopting new technology and software to help keep your growing practice on par with the demands of patient care. One of the most critical pieces of software your practice should have is a Customer Relationship Management (CRM) system to create a hub of patient information so anyone can access it to complete tasks.
These days, there are seemingly countless ways to sell products online, whether through a third-party plugin on your website or with a dedicated page hosted on a site like Amazon.com. It may seem like every solution is essentially the same, there are key differences in the way Shopify allows you to customize and secure your information that makes it an ideal build for medical practices’ web stores. Let’s learn more about what sets Shopify apart and why it matters for your unique goals.
In the medical industry, email marketing is all about engaging patients, both new and existing ones. It is important to not only grow your practice, but also your brand. One way to do this is through email marketing but how do you really know if your email marketing techniques are hitting the benchmark?
Nearly all of design involves contrast, because the human eye both loves and hates it. Contrast touches every other fundamental design principle in its own way, which makes it one of the most important ones to understand. Find out if your website has the right mix of contrast and consistency by getting ideas from various types of this fundamental principle of design. This is part of our four-blog series where we explore these fundamental principles: Focus, Alignment, Repetition, and Contrast.
Flashy, brand-new websites can attract a lot of attention, but they’re not the same as a memorable brand, which can be a key driver of qualified leads. This is where the fundamental principle of repetition plays into the overall strategy of your design; doing something new and “exciting” on every page can confuse users and create a disunified brand that no one quite remembers.