In today’s automotive industry, staying connected with customers is more important than ever. But spam labeling can quickly disrupt that connection, causing calls from your dealership to be blocked or labeled as “potential spam.” In an attempt to work around this issue, some dealerships turn to “number swapping”—the practice of frequently switching phone numbers to dodge spam labels. While it may seem like a quick fix, number swapping is far from a sustainable solution. Here’s why.
The Downside of Number Swapping for Dealerships
- It Damages Customer Trust
Customers want to know who’s calling, especially when it’s their dealership. If they’ve saved your number, frequent changes mean they won’t recognize you the next time you call. This leads to confusion, frustration, and, ultimately, missed connections. When customers don’t recognize a number, they’re far less likely to answer—making it even harder for your calls to get through. - It Doesn’t Address the Root Cause of Spam Labels
Carrier systems, such as those operated by AT&T, Verizon, and T-Mobile, use sophisticated algorithms to track calling patterns rather than simply recognizing the number. This means they’re analyzing factors like how often your dealership calls, the duration of each call, and the times of day you’re reaching out. Changing your phone number may delay a spam label temporarily, but the same calling patterns on the new number will eventually get flagged again. - It Adds Operational Workload
Constantly changing numbers creates additional tasks for your team without a lasting benefit. Coordinating and monitoring number changes and ensuring customers receive your new contact details is time-consuming and inefficient. This approach doesn’t prevent future spam labels and adds operational strain to your team.
Looking for a Better Solution? Try Volie’s Dealer Identity
While number swapping is a short-term workaround, a more sustainable solution involves protecting your dealership’s caller reputation directly. Volie’s Dealer Identity offers an effective, data-driven approach to spam labeling prevention. Here’s how Dealer Identity stands apart:
- Consistent Caller Identity: Dealer Identity ensures that your phone numbers remain stable and recognizable to customers, reinforcing trust.
- Pattern Management: By monitoring calling habits and ensuring compliance with industry standards, Dealer Identity aligns your dealership’s call patterns with recognized, trusted behaviors, reducing the risk of spam labels.
- Fraud Prevention: Dealer Identity goes further than spam protection alone, preventing labels that might flag your calls as fraudulent.
How Volie’s Dealer Identity Can Help
By using a solution like Volie’s Dealer Identity, your dealership can maintain a stable caller identity and avoid the confusion and frustration that comes with frequent number changes. Dealer Identity manages call patterns, monitors compliance, and aligns with carrier systems, ensuring that your dealership’s calls are recognized as trustworthy.
Final Thoughts
The goal of any spam prevention strategy should be to create a sustainable, reliable way for customers to recognize and answer your calls. Number swapping may seem like a quick fix, but it’s not an effective long-term solution. Instead, a service like Volie’s Dealer Identity protects your dealership’s reputation while keeping your calls connected to customers.
Ready to keep your calls connected? Contact Volie to learn how Dealer Identity can provide a lasting solution for spam labeling and ensure your dealership’s calls reach the right customers.
