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How Candidate Ghosting Can Hurt Your Employer Brand

While you cannot control all the factors that lead to ghosting, minimizing the amount is critical

Candidate ghosting has become so bad that a client just told me that they had an 89% ghosting rate for interviews! Think of that, for every 100 people who make it through the initial screen and are invited in for an interview, only 11 show up. Not only does that destroy the goals for efficiency and budgeting, it completely deflates the recruiters. As the client puts it, “ghosting kicks the heart out of the recruiters.”

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