Before you start your rant about the inappropriateness of including diversity recruiting in the same sentence as horror films, or start laughing because the juxtaposition completely mirrors your experience, hear me out.
This month members from the SparcStart team traveled to Lisbon to take part in World Employer Branding Day 2022. Our CEO Maury Hanigan hosted a workshop titled “Building an Authentic EVP Video Library for Long-Term Impact”. Below is the write up of that webinar that we would like to share so that those who were not able to attend the great event can gain insights into how to build your own video library that enhances and reflects your EVP.
Back in the 1950’s, product marketers created print ads that ran in newspapers and magazines. Then when they discovered television as a more persuasive advertising medium, everything changed and consumer advertising exploded. A similar phenomenon is happening now in employer branding.
We had the pleasure of sitting down with director, documentarian, and actor Nat Swyer to discuss the best tips for getting employees comfortable on camera. You can watch the recording below or read on to find out Nat’s tips.
How often do you think candidates are scammed? And how many different employment scams do you think there are?
Are you trying to hire a software engineer? Does your outreach look something like this?
By Maury Hanigan
Staged and stock images hurt your reputation rather than help it.
We didn’t quite ask for it, but the year 2020 has demanded recruiting in all forms to radically change. Included in that, of course, is college campus recruiting. While college and universities will have varied approaches during the 2021-2022 school year, one thing is clear: virtual recruiting is here to stay. Thus, campus recruiting must take on a number of new forms in order to not only survive, but flourish in the era of virtual recruitment.