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As businesses navigate the shifting tides of economic uncertainty, every dollar and resource must be allocated with precision. With hiring freezes, slowed recruitment efforts, and recruitment marketing budgets under pressure, recruitment teams need to adjust their strategy today to be more agile and efficient. Enter the employee advocacy platform, a tool that turns your existing employees into a powerful marketing force, extending your reach and influence while keeping costs low. 

In today’s digital world, recruiting videos are a powerful tool in recruitment marketing, offering an engaging and dynamic way to attract top talent. With social media platforms prioritizing video content and users’ increasing preference for visual over text-based content, recruiting videos can significantly raise awareness, increase reach, and engage potential candidates in a way that static posts or job descriptions simply can’t. By showcasing your employer brand, company culture, and unique value propositions in an authentic way, video allows you to connect with candidates on a deeper level, helping them visualize themselves within your organization.

Employer branding plays a pivotal role in positioning your company as a desirable place to work. A strong employer brand influences candidate behavior, attracts top talent, and fosters a sense of pride among current employees. But how do you measure the effectiveness of your employer branding efforts? By focusing on key metrics that reflect both candidate behavior and effectiveness or your efforts. 

Why is Brand Marketing allocated huge budgets every year and Recruitment Marketing begs and scrapes for every dollar? Yes, brand marketing is tied to company sales, but without talented employees, that consumer demand never translates to revenue.  
 
One of the reasons for the inequity is Brand Marketing’s ability to show the return on investment associated with their spend. Generally, they are very adept at building the business case that supports their budget: “If we spend X, we generate a return of Y which is five times X.” It’s compelling.  
 
Employer Brand and Recruitment Marketing need the same straightforward argument. Showing exactly what you can generate and the value of that output is essential but seldom calculated. Now there is an ROI calculator that will generate the analysis.  
 
The calculator is designed to quantify the value of creating employee-generated video and using a strategy to share that video organically. Comparing the visibility generated with advocacy efforts versus the cost of paid placements will demonstrate the efficiency of your strategy. 

Why is Brand Marketing allocated huge budgets every year and Recruitment Marketing begs and scrapes for every dollar?  Yes, brand marketing is tied to company sales, but without talented employees, that consumer demand never translates to revenue.   

When considering the adoption of a video platform for employer branding and recruitment marketing, several indicators suggest that a company will see a substantial return on investment. Is it time for you to update your tools?

I was at a conference last week and heard a dozen variations of “our budget is being cut” or “we are scaling back.” There is no doubt that the funding available to TA during the post-pandemic is being reduced even if requirements are not declining proportionately. TA leaders are frustrated at the imbalance between resources and requirements. But is there a way to run a more efficient recruiting process?

Below is an edited transcript from SparcStart’s webinar “Driving Engagement with Recruitment Video” as well as the top three videos from the TA Week Video...