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Healthcare organizations—whether they are independent medical practices, large consolidated medical groups, or hospitals—are facing increasing pressure from consumers, payers, and regulators. To survive, they need to attract and maintain patients to ensure your practice’s wellbeing and revenue cycle. Marketing is an essential part of these efforts.

A social media presence is a must for any business, your law firm included. More than 70% of Americans rely on various social media platforms for information, referrals, and shopping, in addition to its original purpose: connecting with friends and loved ones. That’s why it is an essential part of our Amplify solution.

With more than 500 million users, LinkedIn is one of the largest social media networks on the web. Whether you’re looking for new employees or trying to find new clients, your law firm should be utilizing this platform.

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services.

As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close contact throughout the legal process inspires trust and instills confidence. Once a case wraps up, you follow up to ensure your now-former clients are satisfied with their representation and to let them know you’re available in the future should they need your legal advice or counsel.

Sharing information on social media sites as well as personal and professional blogs, especially for those in the legal industry, is often a double-edged sword. Here are some important things to watch for.