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Jump to:
• SGE: Search is becoming more social and interactive
• EEAT: Google prioritizes first-person experience
• AI is a powerful tool, but poses challenges
• Regulatory bodies and digital platforms are starting to impose rules about AI
• What will search and AI look like in 2024? 

Jump to:
• The basics of marketing strategy
• Your strategies should be human-centered
• Data, when used wisely, bolsters the human experience

There’s a good chance that you consider “word of mouth” one of your company’s top lead generators. That’s because humans are pack animals. Research shows that when humans weigh difficult decisions, they find assurance and security in other people’s opinions. We all tend to think that if other people have used a product and service, and are happy with it, it’s probably a good option for us too.

It feels like everyone is talking about AI lately. Whether it’s ChatGPT writing ads in the voice of Ryan Reynolds or Lensa creating portraits of your friends on social media, generative AI is getting a lot of attention. And a lot of people are speculating that AI will simplify a lot of tasks—including marketing tasks.

Healthcare organizations—whether they are independent medical practices, large consolidated medical groups, or hospitals—are facing increasing pressure from consumers, payers, and regulators. To survive, they need to attract and maintain patients to ensure your practice’s wellbeing and revenue cycle. Marketing is an essential part of these efforts.

PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a lot of flak because of how complicated it can get, and how quickly it can burn a hole through your pocket if you aren’t careful.