lafleur maia

Content strategists are not underpants gnomes.

There. I’ve said it.

You asked a generative AI tool to write a blog post for your firm or practice’s website. In seconds, it delivered a clean, confident draft. It’s grammatically correct. The formatting is fine. The tone is neutral but passable. And you think, “This might actually work!”

GRAND RAPIDS, MI – LaFleur Marketing is excited to announce that Core Insights is now Clearboard, marking a new chapter in the agency’s mission to democratize data and empower businesses with actionable intelligence.

“In small ways like this – and in larger ways, too – we Americans need to reconnect with one another.” -Robert Putnam, Bowling Alone

We live in a world of ideological...

A comprehensive look at the strategy powering modern businesses 

Your firm is juggling a dozen marketing initiatives—social media, email campaigns, SEO, paid ads—without enough time, budget, or bandwidth to give any of them the attention they deserve. You know that staying competitive requires a high-quality, data-driven marketing strategy, but investing in a full team of specialists feels impossible. If you’ve ever wondered whether there’s a more flexible, cost-effective way to achieve your marketing goals, you’re not alone. 

What the U.S. Copyright Office’s report means for your business  

Note: This article was written and edited by humans, with outlining support from ChatGPT.  

For decades, one thing seemed certain. Content and SEO were king. But today’s landscape has shifted. The direct correlation between organic traffic and leads is wavering. Today, you might see increased conversions— even if your monthly traffic is declining. 

Artificial intelligence (AI) is transforming the marketing world, creating opportunities to connect with customers in smarter, faster, and more personalized ways. For businesses in highly regulated industries like healthcare, financial services, and law, AI poses both opportunities and challenges. AI can create efficiency and upskill employees’ marketing capabilities, but the risks of compliance missteps—such as regulatory penalties, reputational damage, and data breaches—are very real. 

As organizations grow, their marketing operations often struggle to keep pace. Leaders in financial services and other large enterprises know the pain of outdated systems: the marketing campaigns that looked good on paper can become a burden when they need to be replicated across multiple markets and channels. Scaling isn’t just about increasing capacity—it’s about creating agile, sustainable systems that flex as needs evolve. 

Content marketing has always been about reaching people where they are, with the right message, at the right time. In the era of artificial intelligence (AI), that includes appearing in Google and Bing’s AI overviews and connecting with your audience on platforms like ChatGPT and PerplexityAI. Consumer habits are changing, and many people are now skipping the traditional search engine altogether.