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“With almost three decades of luxury real estate experience in Telluride, I can clearly see that this is the start of a new chapter in our market.”

A New Chapter in Telluride: Luxury Mountain Living Reaches New Heights WITH FOUR SEASONS ARRIVAL

Even as it continues to rise as one of the most desirable mountain destinations in the world, Telluride still feels like a well-kept secret. The historic town is nestled in a box canyon surrounded by the famed soaring peaks of southwest Colorado. It is remote in the best ways, and the expansive grandeur of the landscape offers space for a slower cadence. In a world where life keeps getting faster, Telluride seems to help stretch time a bit.

Working in this premier luxury second home market, my clients come from all parts of the country. And, with each new ultra-high-net-worth client I meet, I hear the same refrain: life is busy. Everyone is searching for time – time to breathe, time to play, and especially time to enjoy the ones they love.

I am grateful for the life I have built here and for the ability to share this special place with others who appreciate all that our exclusive community has to offer. Telluride is a real town with heart and soul, filled with hard-working people who prioritize their quality of life.

Our luxury real estate market, like many prestigious vacation towns, absorbed an influx of affluent buyers hunting for refuge after 2020, spurred by the ability to work remotely along with historically low interest rates. Mountain luxury markets surged, plateaued, and are now trying to find their footing again.

Telluride’s Luxury Market Evolution

Real estate brokers will tell you: real estate is local. Markets are not uniform across the board, and they can move in different directions over certain time periods. And, while many other resort towns are now just consolidating gains from the recent boom, Telluride is entering an unprecedented new chapter in luxury mountain living.

The upcoming Four Seasons Resort and Residences, slated to break ground this year, promises to be the most transformative development the town has seen since the construction of the Madeline Hotel over 15 years ago.

With almost three decades of luxury real estate experience in Telluride, I can clearly see that this is the start of a new chapter in our market. It is big news and is a catalyst that will move real estate prices in Telluride’s already exclusive market.

FOUR SEASONS EFFECT ON TELLURIDE PROPERTY VALUES

Known for attracting a discerning clientele, the Four Seasons will bring a new level of service, exclusivity, and attention to detail. The Four Seasons’ traveler and investor values privacy, tranquility, and authenticity—qualities Telluride has in abundance.

The Four Seasons’ investment in Telluride is a signal – an important vote of confidence about our market prospects and future property appreciation.

Uncrowded Slopes: Telluride’s Private Ski Experience

For many ski mountains, an unfortunate consequence of the mountain-town real estate boom, coupled with the widespread popularity of the Epic and Ikon passes, was a shift from a near-magical experience of skiing to one that feels more like a lesson in patience, stranded in long lift lines and dodging others on increasingly crowded slopes. This reality has sent some looking for a solution at private ski clubs around the Mountain West.

Luckily, Telluride is different. Telluride has no drive-up traffic. There’s no sprawling suburban base, no highway funneling weekenders into town. It’s not on the way to anywhere else, and that’s what keeps it special. With limited residential development and a lift system designed for far more skiers than it currently serves, Telluride feels like a private ski area. We charge down the slopes and ski right up to the lifts; a wait of more than five minutes will elicit grumbles from locals.

We’re on the cusp of a new level of luxury mountain experience in Telluride, and it’s exciting to welcome those who will appreciate all that we value in Telluride – blue skies, crisp and clean mountain air, bright stars in the night sky, and dramatic mountain vistas that inspire us and remind us of our place in the world and what really matters.

In Telluride, you’ll feel the change. Discover what luxury mountain living is like when you give yourself permission to slow down.

To learn more about Telluride’s exclusive real estate opportunities, visit www.rickfusting.com or call Exclusive Member of REALM Global, Rick Fusting at 970-708-5500.

“You either make dust or you eat it. And I think REALM is going to be making dust for years to come.”

Tech & Innovation: Leveraging REALM Resources

One of the most exciting aspects of Bob’s REALM experience has been his ability to leverage technology and resources available within the network. Bob credits the REALM Matching Technology as a “silver bullet” for listings. To stand out and connect with potential clients in a unique way, he’s developed what he calls a “preemptive video strike.” By sending personalized videos—featuring either a voiceover or even his own avatar—Bob demonstrates the REALM Matching Technology for a particular property, previewing what’s to come before even meeting in person. It’s a method that’s never failed him.

Transcendence: Pushing Boundaries and Supporting Each Other

When asked about the value of being part of REALM, Bob emphasized that it’s not just about referrals—it’s about expanding opportunities, innovating in creative ways, and securing more listings. He shared his word of the year—transcendence—a word that truly embodies the essence of REALM. REALM has pushed him outside of his comfort zone, and with the support of fellow members, he has found incredible success.

Another “silver bullet” from this call is reflected in the title itself—treating REALM as a verb. It’s all about actively engaging, collaborating, and innovating to stay ahead in a constantly evolving industry. Bob emphasized that not actively utilizing the platform and its network won’t bring results. REALM is about the continuous pursuit of excellence, where members can get better at what they do.

Looking Ahead

Bob’s dedication to REALM and his outlook for the future is bright. “You either make dust or you eat it. And I think REALM is going to be making dust for years to come.” With a focus on collaboration, technology, and continuous improvement, the REALM Team is excited to lead the charge in the industry alongside members like Bob Pennypacker and Tom Janis.

Exclusive to our members: connect with top luxury agents of REALM® like Bob and Tom at our monthly members-only virtual networking events, Member events, the REALM Global Collective event and more. Learn more about membership benefits.