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REALM Global

The CROWN Awards: Why REALM Is Redefining Recognition in Luxury Real Estate

Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

Why Industry Recognition Must Evolve

REALM was built with a singular purpose: to serve the elite real estate advisor operating at the highest level—not just as a top producer, but as a trusted steward of their client’s lifestyle, investments, and legacy.

That calling requires a different standard of excellence. Quality over quantity.

We believe that recognition should reflect the values we want to see more of in this business: integrity, generosity, global thinking, and collaborative leadership. As the industry continues to shift—from brokerage-first to advisor-first, from volume to value—we must celebrate the individuals and partners who are rising to that challenge.

The CROWN Awards represent this evolution. Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

The Power of the REALM Network

With over 550 top-producing advisors in 14 countries, REALM is not a traditional network—it’s a curated ecosystem. Members represent over 100 luxury brands and have collectively contributed to more than $9 billion in collaborative real estate activity this year alone.

Through our proprietary Lifestyle & Wealth Intelligence platform, members access more than just data—they access each other. And that access has redefined the way high-net-worth clients are served, properties are matched, and referrals are earned.

In a space where competition often overshadows connection, REALM members are choosing the opposite: collaboration at the highest level.

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Exciting Partnership Announcement: AJ Canaria Joins Realm Global Collective 2025 as Creative Director

REALM Global is proud to announce a new creative collaboration for the 2025 REALM Global Collective: AJ Canaria Creative Services will join as our Official Event Photographer and Creative Director Partner.

“His gift lies not just in photography, but in translating the heart of an experience into timeless visuals. REALM could not have chosen a better creative partner to elevate the storytelling of the Collective.”

A celebrated name within the real estate industry and its marquee best events, AJ Canaria is renowned for his ability to capture authentic, emotional narratives through a distinctive, modern lens. With more than a decade of experience photographing the world’s leading real estate events—AJ brings a refined journalistic style and an unparalleled ability to preserve powerful moments with authenticity and artistry.

“Working alongside AJ Canaria for years at Inman Events I’ve seen firsthand his extraordinary ability to capture the spirit of community, leadership, and innovation through his lens. His gift lies not just in photography, but in translating the heart of an experience into timeless visuals. REALM could not have chosen a better creative partner to elevate the storytelling of the Collective.”

– Laura Monroe, Chief Strategy and Innovation Officer, REALM

At REALM, where human connection and storytelling are at the heart of everything we do, AJ’s vision perfectly aligns with our mission to celebrate leadership without limits.

Throughout the 2025 Collective, AJ will serve as Creative Director for visual storytelling—curating editorial photography, lifestyle content, brand portraits, and immersive event coverage designed to elevate the member experience to new heights.

We could not be more honored to welcome AJ and his team into the REALM family as we set a new standard for creativity, connection, and community.

Learn more about AJ Canaria Creative Services at ajcan.com

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Unlock the Future of Luxury with an Exclusive Webinar Invitation

WEBINAR DETAILS

Date: Thursday, March 27, 2025
Time: 12:00 PM PT / 3:00 PM ET
Location: Zoom Webinar

We’re excited to invite you to attend our upcoming REALM Empower Webinar: The 4Es of Luxury: A Blueprint for Inspiring and Attracting High-Net-Worth Clients. Hosted by Dr. Daniel Langer, CEO & Founder of brand strategy firm Équité and Executive Professor of Luxury Strategy at Pepperdine University.

Dr. Langer will share the 4Es of Luxurya transformative blueprint designed to help agents adapt, elevate their storytelling, and create client experiences that drive lasting loyalty.

Dr. Langer will discuss:

  • The 4Es of Luxury: A powerful framework to help you position yourself as the go-to luxury advisor.
  • Attracting Luxury Clients: What high-net-worth buyers and sellers are looking for in today’s market.
  • Storytelling That Sells: How to create compelling narratives that drive emotional connection and trust.
  • The High-Touch Luxury Experience: Learn how top agents deliver exclusivity, concierge-level service, and lasting client relationships.
  • Your Next Step with REALM’s Empower Luxury Course: Continue your journey into luxury real estate with industry-leading education and certification.

Luxury buyers and sellers don’t just choose an agent, they choose an experience, an advisor, and a brand they trust. Learn how to position yourself as their first choice.

Spots are limited. Claim your exclusive spot today!

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REALM Featured in Keycrew Journal

Inside the World’s Most Exclusive Real Estate Network

The world’s top real estate professionals are fundamentally changing how prime properties change hands. REALM, an invitation-only platform, has quietly become the most exclusive network in real estate – with its carefully selected members representing the top 1% of luxury real estate professionals globally.

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How To REALM: Tech, Collaboration, and Transcendence with Bob Pennypacker & Tom Janis

“You either make dust or you eat it. And I think REALM is going to be making dust for years to come.”

Tech & Innovation: Leveraging REALM Resources

One of the most exciting aspects of Bob’s REALM experience has been his ability to leverage technology and resources available within the network. Bob credits the REALM Matching Technology as a “silver bullet” for listings. To stand out and connect with potential clients in a unique way, he’s developed what he calls a “preemptive video strike.” By sending personalized videos—featuring either a voiceover or even his own avatar—Bob demonstrates the REALM Matching Technology for a particular property, previewing what’s to come before even meeting in person. It’s a method that’s never failed him.

Transcendence: Pushing Boundaries and Supporting Each Other

When asked about the value of being part of REALM, Bob emphasized that it’s not just about referrals—it’s about expanding opportunities, innovating in creative ways, and securing more listings. He shared his word of the year—transcendence—a word that truly embodies the essence of REALM. REALM has pushed him outside of his comfort zone, and with the support of fellow members, he has found incredible success.

Another “silver bullet” from this call is reflected in the title itself—treating REALM as a verb. It’s all about actively engaging, collaborating, and innovating to stay ahead in a constantly evolving industry. Bob emphasized that not actively utilizing the platform and its network won’t bring results. REALM is about the continuous pursuit of excellence, where members can get better at what they do.

Looking Ahead

Bob’s dedication to REALM and his outlook for the future is bright. “You either make dust or you eat it. And I think REALM is going to be making dust for years to come.” With a focus on collaboration, technology, and continuous improvement, the REALM Team is excited to lead the charge in the industry alongside members like Bob Pennypacker and Tom Janis.

Exclusive to our members: connect with top luxury agents of REALM® like Bob and Tom at our monthly members-only virtual networking events, Member events, the REALM Global Collective event and more. Learn more about membership benefits.

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REALM Resources: Support for California Wildfire Relief

This moment is a call to action for us all—to extend our compassion, leverage our connections, and show unwavering support. Because, together, we are stronger.

In response to this crisis, we’ve created a California Wildfire Resource Center to provide essential information, tools, and support for those affected. We urge you to explore these resources and share them widely within your networks to ensure they reach those who need them most.

What You’ll Find in the Resource Center:

  • Evacuation and Housing Options: Information on evacuation shelters, temporary rentals, hotels, and animal shelters.
  • Wildfire Relief Fund: Direct financial assistance to those in the area.
  • Wildfire Map and Watch Duty App: Real time updates and tracking to stay informed.
  • REALM WhatsApp Community: A dedicated space to support and communicate with fellow members.
  • And more.

But this effort goes beyond sharing resources—it’s about collective action. As a community, we have the ability to amplify these tools, mobilize our networks, and provide meaningful support to those facing incredible challenges. Every share, every connection, and every gesture of support strengthens the power of our REALM family, bringing relief and hope where it’s needed most.

We also recognize that some of the most valuable resources come from within our community. If you have additional organizations, tools, or insights to share, we encourage you to reach out to us at concierge@realm-global.com. Together, we can expand the reach of these efforts and create a network of support that truly makes an impact.

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EMPOWER Course Drop: Redefining Luxury with Sustainability

Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.

Why Holistic Luxury Matters

  • Health & Wellness as Priorities: Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.
  • Longevity & Sustainability: Clients are looking for properties that enhance their quality of life while being sustainable for future generations. This holistic approach sets luxury real estate apart in a competitive market.
  • Homes as Extensions of Values: High-net-worth clients increasingly demand properties that align with their personal beliefs around sustainability and wellness.

What You’ll Learn

  • Strategies to position yourself as a leader in sustainable luxury.
  • Tools like sustainability checklists to highlight wellness and eco-friendly features.
  • Ways to showcase how sustainable properties enhance health, values, and long-term investment potential.
  • Insight into generational trends, with Gen Z leading the shift toward holistic, value-driven luxury.

REALM Empower presented by Équité

REALM Empower, presented by Équité, in an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

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REALM Review: World-Renowned Architect to Host Exclusive Tour of 17th-Century Spanish Colonial Masterpiece

In an exclusive event available only through REALM’s prestigious network, members are invited to join an extraordinary virtual open house featuring one of Puerto Rico’s most significant historical properties. World-renowned architect and historian Andy Rivera will lead an intimate tour of 66 Caleta de San Juan, a magnificent Spanish Colonial residence dating back to 1610, alongside elite brokers Guanina Cintron and Rodney Piñeiro of WOW Real Estate PR.

“Through REALM’s global network, we’re able to connect this extraordinary property with clients who truly appreciate its historical significance and investment potential,” shares Cintron. “Our members understand that properties of this caliber, especially those with such rich architectural heritage, represent more than just real estate—they’re a piece of Caribbean history.”

A Curated Experience for Discerning Advisors

“This isn’t just an open house—it’s a masterclass in Caribbean colonial architecture and luxury real estate,” notes Guanina Cintron of WOW Real Estate PR. “Through REALM’s exclusive platform, we’re offering members an unprecedented opportunity to explore this $2.775 million property through the eyes of one of Puerto Rico’s most respected architectural authorities.”

The live event will showcase this 3,290-square-foot residence’s unique position on Old San Juan’s first established street, connecting the historic Puerta de San Juan to the Cathedral of San Juan Bautista. Andy Rivera will share insights into the property’s architectural significance and the meticulous renovation work that has preserved its historical integrity while incorporating modern luxuries.

Architectural Heritage Meets Modern Sophistication

During the tour, Rivera will highlight the San Juan’s exceptional features, including:

  • Original architectural elements from 1610
  • Masterful renovation by Architect W. Ramirez
  • Stunning marble and traditional hydraulic tile flooring
  • Five bedrooms across two thoughtfully designed levels
  • A rare 608-square-foot internal patio with outdoor kitchen
  • Rooftop terrace offering panoramic views of Old San Juan

Exclusive REALM Review Access

This special presentation is available through REALM Review, the platform’s premium service connecting over 500 luxury real estate advisors worldwide. “REALM Review allows us to share exceptional global properties like this with a highly curated network of professionals who understand their clients’ pursuit of architectural excellence,” explains Rodney Piñeiro.

The virtual event will provide REALM members with:

  • Expert architectural and historical commentary from Andy Rivera
  • Detailed market insights from WOW Real Estate PR’s leading brokers
  • Exclusive photography and virtual tour access
  • Direct Q&A opportunities with the hosting team
  • Comprehensive property documentation and historical records

Investment Opportunity Meets Historical Legacy

“Through REALM’s global network, we’re able to connect this extraordinary property with clients who truly appreciate its historical significance and investment potential,” shares Cintron. “Our members understand that properties of this caliber, especially those with such rich architectural heritage, represent more than just real estate—they’re a piece of Caribbean history.”

The property, offered at $2.775 million, presents a unique opportunity for REALM members’ clients seeking:

  • A prestigious address in Old San Juan’s historic district
  • A fully restored and furnished historic residence
  • Modern amenities including backup power and solar heating
  • Prime location near cultural landmarks and fine dining
  • Potential investment value in Puerto Rico’s luxury market

Exclusive Access for REALM Members

REALM Review continues to set the standard for luxury real estate networking, offering members unprecedented access to exceptional properties and expert insights. “This exclusive open house exemplifies REALM’s commitment to connecting the world’s most discerning real estate advisors with truly extraordinary properties,” notes Piñeiro.

Join the Experience

REALM members are invited to register for this exclusive virtual open house to explore whether this rare architectural gem could be their clients’ next masterpiece. The event promises to be an invaluable opportunity to gain insider knowledge of one of Old San Juan’s most significant residential offerings.

For registration details and additional information, REALM members can access the event portal through their exclusive platform access.

Could this historic Spanish Colonial mansion be the perfect addition to your client’s luxury property portfolio?

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