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Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

Why Industry Recognition Must Evolve

REALM was built with a singular purpose: to serve the elite real estate advisor operating at the highest level—not just as a top producer, but as a trusted steward of their client’s lifestyle, investments, and legacy.

That calling requires a different standard of excellence. Quality over quantity.

We believe that recognition should reflect the values we want to see more of in this business: integrity, generosity, global thinking, and collaborative leadership. As the industry continues to shift—from brokerage-first to advisor-first, from volume to value—we must celebrate the individuals and partners who are rising to that challenge.

The CROWN Awards represent this evolution. Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

The Power of the REALM Network

With over 550 top-producing advisors in 14 countries, REALM is not a traditional network—it’s a curated ecosystem. Members represent over 100 luxury brands and have collectively contributed to more than $9 billion in collaborative real estate activity this year alone.

Through our proprietary Lifestyle & Wealth Intelligence platform, members access more than just data—they access each other. And that access has redefined the way high-net-worth clients are served, properties are matched, and referrals are earned.

In a space where competition often overshadows connection, REALM members are choosing the opposite: collaboration at the highest level.

WEBINAR DETAILS

Date: Thursday, March 27, 2025
Time: 12:00 PM PT / 3:00 PM ET
Location: Zoom Webinar

We’re excited to invite you to attend our upcoming REALM Empower Webinar: The 4Es of Luxury: A Blueprint for Inspiring and Attracting High-Net-Worth Clients. Hosted by Dr. Daniel Langer, CEO & Founder of brand strategy firm Équité and Executive Professor of Luxury Strategy at Pepperdine University.

Dr. Langer will share the 4Es of Luxury—a transformative blueprint designed to help agents adapt, elevate their storytelling, and create client experiences that drive lasting loyalty.

Dr. Langer will discuss:

• The 4Es of Luxury: A powerful framework to help you position yourself as the go-to luxury advisor.
• Attracting Luxury Clients: What high-net-worth buyers and sellers are looking for in today’s market.
• Storytelling That Sells: How to create compelling narratives that drive emotional connection and trust.
• The High-Touch Luxury Experience: Learn how top agents deliver exclusivity, concierge-level service, and lasting client relationships.
• Your Next Step with REALM’s Empower Luxury Course: Continue your journey into luxury real estate with industry-leading education and certification.

Luxury buyers and sellers don’t just choose an agent, they choose an experience, an advisor, and a brand they trust. Learn how to position yourself as their first choice.

Spots are limited. Claim your exclusive spot today!

“REALM is always seeking strategic partnerships that bring extraordinary value to our members. Agent Image is the perfect collaborator, offering bespoke website solutions and expert consultation designed specifically for luxury real estate advisors, teams, and brokerages.”

Why This Partnership Matters

As the real estate industry becomes increasingly global, a powerful digital presence is more important than ever. Through this partnership, REALM members will have the opportunity to:

• Build a world-class digital brand with custom-designed websites tailored for luxury real estate professionals.
• Expand their global reach and connect with high-net-worth buyers through advanced digital marketing strategies.
• Showcase premier developments, branded residences, and luxury investments with visually stunning, high-impact websites.
• Receive expert digital strategy consultation from Agent Image to enhance visibility, engagement, and business growth.

“REALM is always seeking strategic partnerships that bring extraordinary value to our members. Agent Image is the perfect collaborator, offering bespoke website solutions and expert consultation designed specifically for luxury real estate advisors, teams, and brokerages.”– Laura Monroe, Chief Strategy and Innovation Officer, REALM

Elevating Global Real Estate Together

Many of REALM’s top advisors and teams, including Kofi Nartey of GLOBL RED at The REAL Brokerage, and Quiana Watson of Watson Realty Co., already trust Agent Image to power their digital presence. Now, all REALM members can access exclusive branding, website, and marketing solutions designed to take their business to the next level.

“Agent Image has always been committed to helping real estate professionals create impactful digital experiences. Partnering with REALM allows us to connect with the most influential luxury advisors and help them build standout digital brands that attract and engage affluent clientele worldwide.”
– Jon Krabbe, Co-Founder and Senior Managing Partner, Agent Image

What’s Next?

Through this partnership, REALM and Agent Image are redefining the standard for luxury real estate marketing. We’re excited to bring new opportunities, digital innovations, and marketing strategies to our members—helping them stay ahead in an evolving global market.

Want to learn more? Discover how this exclusive partnership can transform your luxury real estate brand. Visit Agent Image x REALM for more details.

“You either make dust or you eat it. And I think REALM is going to be making dust for years to come.”

Tech & Innovation: Leveraging REALM Resources

One of the most exciting aspects of Bob’s REALM experience has been his ability to leverage technology and resources available within the network. Bob credits the REALM Matching Technology as a “silver bullet” for listings. To stand out and connect with potential clients in a unique way, he’s developed what he calls a “preemptive video strike.” By sending personalized videos—featuring either a voiceover or even his own avatar—Bob demonstrates the REALM Matching Technology for a particular property, previewing what’s to come before even meeting in person. It’s a method that’s never failed him.

Transcendence: Pushing Boundaries and Supporting Each Other

When asked about the value of being part of REALM, Bob emphasized that it’s not just about referrals—it’s about expanding opportunities, innovating in creative ways, and securing more listings. He shared his word of the year—transcendence—a word that truly embodies the essence of REALM. REALM has pushed him outside of his comfort zone, and with the support of fellow members, he has found incredible success.

Another “silver bullet” from this call is reflected in the title itself—treating REALM as a verb. It’s all about actively engaging, collaborating, and innovating to stay ahead in a constantly evolving industry. Bob emphasized that not actively utilizing the platform and its network won’t bring results. REALM is about the continuous pursuit of excellence, where members can get better at what they do.

Looking Ahead

Bob’s dedication to REALM and his outlook for the future is bright. “You either make dust or you eat it. And I think REALM is going to be making dust for years to come.” With a focus on collaboration, technology, and continuous improvement, the REALM Team is excited to lead the charge in the industry alongside members like Bob Pennypacker and Tom Janis.

Exclusive to our members: connect with top luxury agents of REALM® like Bob and Tom at our monthly members-only virtual networking events, Member events, the REALM Global Collective event and more. Learn more about membership benefits.

Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.

Why Holistic Luxury Matters

• Health & Wellness as Priorities: Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.
• Longevity & Sustainability: Clients are looking for properties that enhance their quality of life while being sustainable for future generations. This holistic approach sets luxury real estate apart in a competitive market.
• Homes as Extensions of Values: High-net-worth clients increasingly demand properties that align with their personal beliefs around sustainability and wellness.

What You’ll Learn

• Strategies to position yourself as a leader in sustainable luxury.
• Tools like sustainability checklists to highlight wellness and eco-friendly features.
• Ways to showcase how sustainable properties enhance health, values, and long-term investment potential.
• Insight into generational trends, with Gen Z leading the shift toward holistic, value-driven luxury.

REALM Empower presented by Équité

REALM Empower, presented by Équité, in an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

“If there’s one takeaway you get from this, it’s not just about putting...

The REALM Innovation Summit is about more than planning for the future—it’s about recommitting to the mission and values that unite us. Together, we will reaffirm our purpose, strengthen our community, and chart a course for continued innovation and growth.

This summit will bring together REALM members in person for an immersive retreat experience where we’ll collaborate, create, and chart the future of both REALM and the luxury real estate industry. Together, we will shape the next chapter of our community—one that reflects our shared vision, values, and passion for excellence.

Why the REALM Innovation Summit Matters

This is more than just an event—it’s a moment to come together as a community of innovators and leaders who are committed to elevating the standards of luxury real estate. Every voice at the summit will contribute to how we define and build the future of our network, our initiatives, our knowledge building, and deepen our relationships. Every idea will help shape how we continue to lead the industry forward.

Whether you’re an established member or newer to the REALM community, this summit is about connecting with your peers, learning from one another, and designing strategies that will empower both our members and the clients we serve.

A Collaborative Approach to Shaping the Future

Our agenda will focus on workshops, transformational leadership creating an open, interactive environment where we can collectively explore the ideas and strategies that will shape the next year of REALM, and bring into alignment a collective action plan that we will share throughout the year. Our work will include:

• Strengthening Our Network and Community Culture: We’ll work together to define the values that continue to shape our unique culture, ensuring we remain a supportive, inspiring, and inclusive space for members.
• Realigning our Mission and Values: We’ll face a new future leading the real estate industry. We’ll analyze the key trends and changes driving the market and how our members can lead the conversation, staying ahead of change.
• Enhancing REALM Member Experience: We’ll identify ways to exceed expectations and deliver unmatched value through our network, technology, our platform, and our upcoming offerings.
• Driving Industry Excellence as Advisors: REALM members are more than agents—we’re trusted advisors. We’ll explore how to continue empowering our network and one another as thought leaders in the industry.

Join Us for the Leading Minds Call

As part of the summit, we will also be hosting a livestream of the Leading Minds Call, where top industry experts will share insights and spark discussions on the future of luxury real estate.

We’re excited to open the conversation for the industry to join us via livestream for this special session, taking place in real-time from the Innovation Summit.

Behind Closed Doors: The Untapped Potential of the Off-Market Listing Economy Live from the REALM Innovation Summit

• Date: October 2, 2024
• Time: 1:00 PM PT / 4:00 PM ET
• Livestream Link (RSVP to reserve your spot) or tune in LIVE on Instagram

Whether you’re an established member or exploring what it means to join REALM, this is an incredible opportunity to witness firsthand how our community collaborates and leads the future of the industry.

Looking Ahead: A Shared Vision

The REALM Innovation Summit is about more than planning for the future—it’s about recommitting to the mission and values that unite us. Together, we will reaffirm our purpose, strengthen our community, and chart a course for continued innovation and growth. We’re so excited to see what we can achieve when we come together, and we look forward to the meaningful ideas and connections that will emerge from Jackson Hole.

Stay tuned for more updates from the summit, and we invite you to follow along as we shape the future of REALM together.

Register here to join our livestream, and learn more about REALM®.

On both the buy side and the sell side, Daniella’s team begins with a discovery call. While the standalone terminology may be somewhat commonplace in business these days, their approach is far more personal.

Unlock desire with Discovery Calls.

On both the buy side and the sell side, Daniella’s team begins with a discovery call. While the standalone terminology may be somewhat commonplace in business these days, their approach is far more personal. It’s important to understand the nuance of intent. For buyers, what is their experience and sense of place? Did you vacation on Hilton Head? Go to Savannah for a bachelorette party? As Daniella puts it “all these things matter because it tells us, what have you seen? What is your vision of this place? And what is it that you’re trying to achieve?”

The discovery call helps to unlock the desire that’s driving a buyer or seller. Simply put, “If we’re a good fit, we’ll know it by the end of this call.”

It’s not sexy, it’s an Engagement Package.

While small, this packs a big bunch. Daniella’s team presents an engagement package when a discovery call moves forward with an ecstatic ‘yes’. The engagement package is essentially a formal promise.

The execution of this is the “green light” inducting a new client.

Officially engaged to new clients, an internal team form and questionnaire is completed to outline the desires of the client. On the buy side especially, this dives into the nuts and bolts of the desire driving the buyer. For example, if a client wants to be near water, what type of water?

The Buyer’s Book

Daniella’s team offer a range of post-purchase services, from organizing move-in packages to hosting neighborhood cocktail parties. If there’s a question about something that her team do for a client, the answer is probably yes.

And in Daniella’s words, “So that’s it. That’s the basics.”

“If I can tell you one thing that you should be doing, it’s video. Not just the pretty picture video, but organically, authentically getting on camera and just sharing something about yourself that might be vulnerable, sharing about your market, sharing about what’s happening in your city.”

When you don’t know what’s going to happen in the market, how do you navigate it?

Whether it’s a paper mailer, email blasts direct to the inbox, or presence on social media, Bridget takes a full force approach with her marketing. In the midst of what some may have called a dip in the Austin market in 2022, Bridget ramped up her efforts. Rather than slowing down, it was at this time that she made the move to hire a full-time Operations Director and a full-time Marketing Director. She took this time to define her brand and prepare her business for the market to, inevitably, rev back up.

“I need to be spending money when other people are afraid to. I need to continue my marketing.”

What can be something that catapults you to the next level?

After experiencing three losses in her immediate family, Bridget describes the experience as one that would shift her focus towards her business in a whole new light. From a place of grief, and a funeral home family business, Bridget took all she’s come to know, and chose to make real estate her priority.

From there, with your own grit and determination, Bridget believes it can be one “rockstar client” to change the game for you. After the third loss, Bridget secured a $28 million dollar listing, representing a new level in her real estate career. The domino effect followed.

What’s in the marketing?

How authentically you operate in your business is something that clients will resonate with. In Bridget’s words, it’s important to be firm and fair in your negotiation and carry a deep respect for colleagues and clients alike.

That authenticity carries beyond Bridget’s client interactions, it’s also the person you see on social media. Whether showcasing a listing dressed to the nines or in a baseball cap and jeans, you’re getting Bridget.

“I have to be educated about my product and I’ve got to speak from the heart about why I think someone should by [the house]”

What is competition versus collaboration?

What sits close to Bridget’s heart is being competitive against herself, delivering what she’s promised to clients, and at the same time sharing her playbooks so she can see colleagues win. The competition is with yourself and the collaboration happens with everyone else.

When it comes to Bridget’s playbook on assets for her business, video is an integral part of her marketing strategy. Collaborating with a team based out of Miami, Bridget and her Marketing Director, Bella, deep dive into the product Bridget’s selling and prepare to produce content between 30 seconds and 22 minutes long to find success and reach across channels like Instagram and YouTube.

The power of video is when someone sees your content and sees you on video, they get to know you and they build trust and credibility with you.

In addition to competing with herself to scale her business, Bridget loves to work with Austin businesses, collaborating with seaplanes and jet boats to showcase other local entrepreneurs.

On a closing note, Bridget never leaves a story dead. At this time last year, Bridget was at 5,000 followers and today she’s growing at 16k. It’s not just about selling a home, it’s about selling Austin, and Bridget will do whatever it takes.